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Enter Our Portrait Photo Contest On Instagram, You Could Win A Lens!

From now until November 30, 2026 – we’re running our Portrait Photo Contest on Instagram. You can win your choice of a 50mm f/1.8, 50mm f/1.4 G Master, 85mm f/1.4 G Master II or 24-70mm f/2.8 G Master II lens.

How To Enter:

1. Post a single image, carousel, or video shot on or featuring your Sony camera — matching the Portrait theme
2. Tag or mention @sonyalpha
3. Include #SonyAlphaPortraitContest2026 and #SweepstakesEntry
4. Bonus entry: Tag your favorite retailer or the last place you bought your Sony gear.

Read the official rules.

Interested in learning more about portrait photography?

–Click here to take our free Portrait Photography 101 course on Alpha Camera Academy.

–Click here to see our list of Best Lenses For Portrait Photography.

–Click here to explore more portrait photography content across the Alpha Universe.

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20 Photographers x 1 Lens: Sony 24-70mm f/2.8 G Master II
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