This Valentine’s Day, it's not just about hearts and flowers – it's about the love of capturing moments and crafting stories through the lens. Below we dive into the heartfelt connections between photographers and their go-to gear. Keep reading as these creators share how their Sony Alpha cameras have become more than just tools – they're trusted partners in their creative journeys.
Scott Robert Lim loves the Sony Alpha 9 III:
Professional portrait photographer and Sony Artisan Scott Robert Lim primarily uses his Sony Alpha 9 III with global shutter because he says it has revolutionized his lighting kit. “I can bring two portable Sony flashes, one as primarily a commander unit (Sony HVL-F46RM) and the other as my main light (Sony HVL-F60RM2) which works in sync with the Sony Alpha 9 III. This allows me to shoot in bright light and low f-stops with the equivalent strength of a 1200 watt strobe at a fraction of the size!”

Read more in Best Travel Portrait Photography Gear: See What's In Scott Robert Lim’s Bag.
Colby Brown loves the Sony Alpha 1 II:
Wildlife photographer and Sony Artisan Colby Brown calls the Sony Alpha 1 II a beast of a camera. “The true ‘Jack of all Trades,’ as the saying goes,” he says. “While many features easily make this my favorite camera I have ever owned, these three features are essential in a destination like Costa Rica.”

Read more about his essential three features, Resolution, Stabilization and Pre-Capture in What’s In My Bag: Colby Brown’s Alpha 1 II & Alpha 9 III Kit For Wildlife Photography.
Vince Lim loves the Sony Alpha 7R V:
Alpha Collective member Vince Lim is a Hawaii-based landscape, travel and lifestyle photographer who says his Sony Alpha 7R V is absolutely perfect for his needs. “With 61 megapixels, it’s a photographer’s dream, and I can confidently say it's the best Sony camera I’ve ever used. One feature I feel is under appreciated is the screen, which can be positioned in virtually any angle. The lightning fast autofocus and video capabilities also make this camera a true all in one.”

Read more in What’s In My Bag: An Alpha 7R V & G Master Kit For Landscape, Travel & Lifestyle Photography.
David Guerrero loves the Sony Alpha 7 IV:
Portrait photographer David Guerrero is known for his short videos on social media where he asks a stranger if he can take their photograph. His go-to camera for the popular impromptu portraits? The Sony Alpha 7 IV. “This met my needs when I started, and this is still my go-to camera,” he explains. “A budget, pro-level camera in my opinion, for my needs, which is video and photo. I wanted something that could get me to a high level, and once I get to that level then I'll upgrade to the next high-level camera.”
Read more in David Guerrero Shares Why The Sony Alpha 7 IV Is Perfect For Portrait Photography.
Nancy Borowick loves the Sony Alpha 1:
Sony Artisan Nancy Borowick is a photojournalist specializing in storytelling around family, relationships and health. She calls her Sony Alpha 1 her sidekick. “Whether it is slung over my shoulder, tucked into my camera bag or situated on the dining room table out of reach of my toddler, it is always with me. Frankly, it does it all, and when photographing family, versatility and convenience are king. I use it mainly for stills but love that I can quickly switch to video. I love to capture normal, everyday life, so I often have it set with the continuous drive speed of medium to high, shutter on silent, and the AF Face detection on.”

Read more in What's In My Bag: The Perfect Tools For Family Photography.
Jessica Hirsch loves the Sony Alpha 7S III:
Alpha Collective member Jessica Hirsch of the popular @cheatdayeats uses the Sony Alpha 7S III for creative food photos and videos. “I love this camera for a variety of reasons but the main one being the 4K 60 and 4K 120 capabilities. I love to utilize slow motion to enhance my videos and really bring drama to a specific moment. Additionally, the flip screen is extremely useful during my recipe videos as I tilt the screen to get the perfect view of the shot. Sony cameras allow you to customize your buttons and settings which allows my workflow to keep up with fast chefs in the kitchen so I never miss an important moment.”
Read more in Jessica Hirsch's Ultimate Photography Kit For Food And Travel.
Katrin Eismann loves the Sony Alpha 7CR:
Photographer and Sony Artisan Katrin Eismann loves to travel, but she doesn’t want to be weighed down by gear. That's why her go-to is the compact and high-resolution Sony Alpha 7CR. "I can carry the Sony Alpha 7CR with a wrist strap all day long without feeling exhausted by a heavy camera body and backpack that screams tourist. As an avid Alpha 1 and Alpha 7R V photographer, I wondered how the smaller camera and lenses would compare and perform to the larger camera bodies I've used for years and still use for portrait, landscape and studio work. Any skepticism I may have had for this smaller camera is in the past. The image quality and performance of the 61 MP full-frame sensor and improved processing engine packed into the smaller, lighter body of the Sony Alpha 7CR won me over by delivering the detailed files I am accustomed to."

Read more in What’s In My Bag: A Compact Sony Alpha 7CR Kit For Street & Travel Photography.
Amaury loves the Sony Alpha 7C II:
Amaury is a travel photographer and videographer on a journey of capturing the world cinematically, and the Sony Alpha 7C II is his perfect camera match. "The Sony Alpha 7C II is the heart of my setup. This camera’s compact size and full-frame sensor make it the perfect companion for travel. Whether I’m navigating crowded streets or capturing landscapes at dawn, the Sony Alpha 7C II delivers stunning image quality with its 33MP sensor and excellent low-light performance. The camera's 5-axis in-body stabilization is a game-changer for handheld shooting, especially for video, where it ensures smooth, cinematic footage."

Read more in What’s In My Bag: A Minimal & Powerful Setup For Cinematic Travel Photo & Video.