When the Clemson creative-media and video team arrived at Raymond James Stadium on the morning of the National Championship Game, they were so early that the locker room doors were still locked. What did the team do? They turned it into a story; created content.
“We prepare to react,” says Conklin. “We are proactive to be reactionary.”
"Over the past handful of years, Clemson Athletics has completely reimagined its media department, focusing on quick yet professional content filled with loud graphics designed to attack the social-media platforms that its fans call home. That has made it one of the more successful brands in the sports-media space.
"Clemson’s video team relies heavily on Sony cameras and the Adobe Creative Cloud for editing high-end video content. At the National Championship Game, shooters used an FS7, an α7S II, and an α6300, with a collection of Sony, Rokinon, and Canon L-series lenses. Editors worked on Prelude for logging footage, Premiere Pro for editing, After Effects for motion graphics, and Premiere Clip for editing mobile content." - Brandon Costa, Sports Video Group
You can see the full article at SportsVideo.org