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Introducing Alpha Female+

From its beginnings in 2018, The Sony Alpha Female program has grown into a community of diverse creators rallying around common goals of inclusion and representation. As the extraordinary events of 2020 amplify the voices for these goals, change how we work, create and stay connected, it’s time for the Alpha Female program to evolve.

Introducing Alpha Female+ with a renewed focus on the rapidly-growing community, more grants and sponsored projects, and more opportunities to engage and connect. With a renewed commitment to our goal of providing resources and a platform to creators of all genders to further the female and minority perspective in photography, videography, and film, Alpha Female+ is poised to reach and support more people than ever. 

Twelve $5,000 Project-Based Grants With An Additional $3,000 In Sony Equipment 

If you have a photo or video project idea that you believe in, we want to help you bring it to life. We will be awarding 12 grants to 12 photographers or videographers that demonstrate a clear vision and purpose of a project that supports the Alpha Female+ mission and can be completed in one month.

Grant winners will receive $5,000 to fund the project, a Sony full-frame camera and lens to shoot on, Adobe software to edit with, and the opportunity to have your project seen worldwide by countless creators who will be inspired to create alongside you.

Applications are open now and rolling submissions are accepted until February 2, 2021. Grant winners will be announced every two weeks beginning mid-late September. 

Funding Filmmakers

We’re partnering with Sony Pictures Entertainment’s Gemstone Studios for their new Rising Storyteller Search, which aims to discover the next great voice in filmmaking. If you’re a filmmaker ready to be discovered, this is the perfect opportunity to make yourself known. Submissions are open now until September 21, 2020. 

Photo Challenges With a Chance to Win $1000 And A Sony Camera

Starting in September (or later this month?) on alphauniverse.com, we will launch a series of photo/video challenges to the community. One winner will be chosen for each challenge and awarded a new Sony camera, lens and $1000. We can’t wait to see what you make and share.

The Alpha Female+ Community

We think of the Alpha Female+ community as a family, supporting each other’s dreams and goals. When we show up for each other, our power to become our best selves is multiplied and carries us forward in extraordinary ways. Here are some ways that you can be a part of the family.


The Alpha Female+ page on AlphaUniverse.com has been redesigned to be the hub for the community. Apply for one of the 12 project-based grants, see our amazing Ambassadors and Community members and their work, come back regularly for highlights on the latest grant and challenge winners, partnerships as well as content designed for the Alpha Female+ community.


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