For a limited time, creators can save on select Sony Alpha cameras and lenses. From flagship full-frame bodies and creator-focused cameras to premium G Master glass and versatile everyday lenses, this limited-time offer is a great opportunity to build a new kit, expand an existing one or invest in the tools that support your next creative project.
Quick Savings Menu:
–Cameras
–G Master Lenses
–Other Lenses
Featured Sony Alpha Camera Deals
Sony Alpha 1 II — Save $200
Now $6,799.99 (regularly $6,999.99). The Alpha 1 II is a flagship hybrid camera for professionals who need exceptional speed, resolution and responsiveness in one body. Its 50.1MP full-frame stacked sensor, blackout-free shooting and advanced AI-based subject recognition make it a natural fit for demanding sports, wildlife, news and commercial assignments.
Sony Alpha 1 — Save $500
Now $5,699.99 (regularly $6,199.99). The Alpha 1 brings together 50.1MP resolution, up-to-30-fps continuous shooting with AF/AE tracking and 8K video capability. It remains an outstanding option for creators who need a single full-frame body that can move confidently between fast action, high-detail stills and polished video production.
Sony Alpha 9 III — Save $400
Now $6,399.99 (regularly $6,799.99). Built around a first-of-its-kind full-frame global shutter image sensor, the Alpha 9 III is designed for moments where timing is everything. Its rapid capture, fast readout and professional autofocus performance give sports, wildlife and action photographers a powerful tool for freezing decisive moments without compromise.
Sony Alpha 7R V — Save $300
Now $3,499.99 (regularly $3,799.99). With its 61MP full-frame sensor, the Alpha 7R V is built for photographers who value fine detail and room to crop. Landscapes, architecture, studio work and commercial portraits are especially well suited to its high-resolution output, while AI-based subject recognition helps keep a wide range of subjects precisely tracked.
Sony Alpha 7S III — Save $300
Now $3,699.99 (regularly $3,999.99). The Alpha 7S III is a video-forward full-frame camera built around a 12.1MP sensor optimized for sensitivity, speed and cinematic footage. Its strong low-light performance, 4K video capabilities and dependable autofocus make it a capable choice for filmmakers, documentary creators and event shooters.
Sony Alpha 7CR — Save $400
Now $2,999.99 (regularly $3,399.99). The Alpha 7CR puts a high-resolution 61MP full-frame sensor into a compact, travel-friendly body. It is a compelling option for photographers who want maximum detail without carrying a large camera, whether they are documenting travel, making landscape images or producing high-resolution portrait work.
Sony Alpha 7 IV — Save $500
Now $1,999.99 (regularly $2,499.99). The Alpha 7 IV is one of Sony’s most versatile full-frame hybrids, pairing a 33MP sensor with 4K recording up to 60p and 10-bit 4:2:2 internal capture. It is a confident all-purpose body for creators balancing portraits, events, travel, client work and video storytelling.
Sony Alpha 7C II — Save $400
Now $2,099.99 (regularly $2,499.99). The Alpha 7C II delivers a 33MP full-frame sensor and advanced autofocus in a compact body designed to travel easily. It is a smart fit for creators who prioritize a lighter, less obtrusive camera for travel, street, family and everyday documentary work.
Sony Alpha 7 III — Save $600
Now $1,399.99 (regularly $1,999.99). The Alpha 7 III remains a strong entry point to Sony full-frame photography, combining a 24.2MP sensor, reliable autofocus and excellent battery life. At $600 off—the largest camera savings in this promotion—it is an appealing choice for photographers building a first full-frame kit.
Sony ZV-E1 — Save $300
Now $2,199.99 (regularly $2,499.99). The ZV-E1 combines a 12.1MP full-frame sensor optimized for video and low-light performance with creator-focused tools such as AI-based framing support and advanced autofocus. It is tailored to solo creators, vloggers and compact video teams seeking a cinematic full-frame look.
Sony Alpha 6400 — Save $200
Now $899.99 (regularly $1,099.99). The Alpha 6400 is a compact APS-C camera with fast Real-time Tracking autofocus and a 24.2MP sensor. Its responsive performance and portable design make it a solid companion for travel, family storytelling, enthusiast photography and creators who prefer a smaller interchangeable-lens setup.
Sony ZV-E10 — Save $50
Now $749.99 (regularly $799.99). The ZV-E10 is an APS-C interchangeable-lens camera made for content creators, with a vari-angle screen, strong autofocus and intuitive video-focused controls. It offers a flexible path for creators ready to move beyond a smartphone or fixed-lens camera while retaining the advantages of Sony E-mount lenses.
Featured G Master Lens Deals
16-35mm f/2.8 G Master — Save $100
Now $2,099.99 (regularly $2,199.99). The FE 16-35mm F2.8 GM gives photographers and filmmakers a bright ultra-wide to wide-angle zoom for landscape, architecture, interiors and environmental storytelling. Its constant F2.8 aperture supports low-light work and consistent exposure across the zoom range.
24-70mm f/2.8 G Master — Save $300
Now $1,499.99 (regularly $1,799.99). Covering a highly useful range from wide scenes to flattering portraits, the FE 24-70mm F2.8 GM is a workhorse lens for weddings, events, editorial assignments and hybrid productions. The $300 savings makes this one of the most notable G Master offers of the week.
70-200mm f/2.8 G Master — Save $150
Now $1,999.99 (regularly $2,149.99). The FE 70-200mm F2.8 GM OSS offers reach, a constant F2.8 aperture and optical image stabilization for action, portraits, events and field sports. It is a versatile telephoto zoom for creators who need to isolate subjects and work confidently from a distance.
14mm f/1.8 G Master — Save $100
Now $1,599.99 (regularly $1,699.99). The FE 14mm F1.8 GM pairs an expansive ultra-wide perspective with a fast F1.8 aperture in a compact design. It is a strong creative tool for astrophotography, architecture, dramatic landscapes and immersive environmental video.
24mm f/1.4 G Master — Save $100
Now $1,499.99 (regularly $1,599.99). The FE 24mm F1.4 GM offers a classic wide-angle field of view with a bright aperture for low-light work and expressive subject separation. It is a compelling lens for documentary, travel, environmental portraiture and night-sky photography.
35mm f/1.4 G Master — Save $200
Now $1,299.99 (regularly $1,499.99). The FE 35mm F1.4 GM is a versatile storytelling prime that balances a natural perspective with enough width to include context. Its bright F1.4 aperture is valuable for low-light shooting and controlled depth of field across lifestyle, event, portrait and documentary work.
50mm f/1.2 G Master — Save $100
Now $2,199.99 (regularly $2,299.99). The FE 50mm F1.2 GM is designed for creators who want the expressive look of an ultra-bright standard prime. Its F1.2 aperture offers exceptional control over depth of field and gives photographers flexibility in low light for portraits, weddings and cinematic visual storytelling.
50mm f/1.4 G Master — Save $200
Now $1,199.99 (regularly $1,399.99). The FE 50mm F1.4 GM offers a classic normal focal length in a compact premium prime. It is a versatile choice for creators looking for strong low-light ability, refined background separation and a lens that can move comfortably from portraits to everyday storytelling.
85mm f/1.4 G Master — Save $100
Now $1,399.99 (regularly $1,499.99). The FE 85mm F1.4 GM is a portrait-focused lens known for its flattering perspective, sharp subject rendering and smooth background blur. Its bright aperture makes it a natural choice for portrait, wedding and lifestyle photographers seeking an elevated, expressive look.
85mm f/1.4 G Master II — Save $200
Now $1,749.99 (regularly $1,949.99). The FE 85mm F1.4 GM II updates a beloved portrait focal length with refined optics and fast autofocus in a lighter design. It is built for professionals and enthusiasts who want crisp portrait detail alongside the smooth bokeh associated with an F1.4 aperture.
300mm f/2.8 G Master — Save $200
Now $6,599.99 (regularly $6,799.99). The FE 300mm F2.8 GM OSS is a professional super-telephoto prime for sports, wildlife and action photographers who need reach without giving up a bright aperture. Its F2.8 design helps separate a subject from the background while supporting faster shutter speeds in challenging light.
12-24mm f/2.8 G Master — Save $100
Now $3,149.99 (regularly $3,249.99). The FE 12-24mm F2.8 GM takes creative wide-angle work even further, offering an exceptionally broad perspective with a constant F2.8 aperture. It is ideal for dramatic landscapes, architecture, real estate, interiors and immersive video where a powerful sense of scale matters.
100-400mm f/4.5-5.6 G Master — Save $100
Now $2,699.99 (regularly $2,799.99). The FE 100-400mm F4.5-5.6 GM OSS provides flexible telephoto reach in a zoom format that works well for wildlife, motorsports, field sports and distant landscapes. Optical stabilization and the adaptable focal range make it a versatile long-lens option for creators working from the sidelines or the trail.
More Sony Lens Deals
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16-35mm f/4 G PZ — Save $100; now $1,199.99.
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70-200mm f/4 Macro G II — Save $100; now $1,599.99.
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20mm f/1.8 G — Save $100; now $899.99.
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24mm f/2.8 G — Save $50; now $749.99.
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35mm f/1.8 — Save $100; now $699.99.
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20-70mm f/4 G — Save $100; now $1,099.99.
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40mm f/2.5 G — Save $50; now $749.99.
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50mm f/1.8 — Save $50; now $199.99.
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50mm f/2.5 G — Save $50; now $649.99.
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85mm f/1.8 — Save $50; now $649.99.
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90mm f/2.8 Macro G — Save $100; now $949.99.
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24-240mm f/3.5-6.3 — Save $100; now $1,249.99.
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28-135mm f/4 G PZ — Save $100; now $2,899.99.
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70-300mm f/4.5-5.6 G — Save $100; now $1,399.99.
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200-600mm f/5.6-6.3 G — Save $100; now $1,999.99.
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24-50mm f/2.8 G — Save $100; now $1,199.99.
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E 16-25mm f/2.8 G — Save $100; now $1,199.99.
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E 11mm f/1.8 — Save $50; now $499.99.
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E 15mm f/1.4 G — Save $100; now $849.99.
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E 35mm f/1.8 — Save $100; now $499.99.
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E 50mm f/1.8 — Save $50; now $399.99.
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E 30mm f/3.5 Macro — Save $50; now $349.99.
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E PZ 10-20mm f/4 G PZ — Save $100; now $849.99.
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E 16-55mm f/2.8 G — Save $200; now $1,499.99.
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E PZ 18-105mm f/4 G — Save $100; now $749.99.
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E 70-350mm f/4.5-6.3 G — Save $100; now $899.99.
Shop All Current Sony Deals
All promotions are live now at alphauniverse.com/promos/. Whether you're building your first full-frame kit or upgrading to Sony's most capable pro bodies, these deals cover every budget and every shooting style.
Not sure which camera is right for you? Explore the full Sony Alpha camera lineup.
Need a closer look at lenses? Check out the complete Sony lens lineup.
Prices and promotions are subject to change. Check alphauniverse.com/promos/ for the most current pricing.
