SAN DIEGO – Apr. 24, 2024 – Sony Electronics is addressing one of the most common challenges for professional content creators – maintaining consistency and quality when capturing multiple images – with its new Custom Grid Line license. It is now available in the United States and Canada for Alpha 1, Alpha 7S III, Alpha 7 IV, Alpha 9 III, and other mirrorless camera bodies.

The license upgrade, built for volume photography and video production professionals, lets creators import up to four customized original grid lines. These can be displayed on the camera’s electronic viewfinder (EVF) and rear LCD monitor, or on an external monitor using an HDMI® output, to ensure consistent results during long shooting sessions.

Custom grid lines alleviate the burden of volume photographers working at schools, photo studios, theme parks, cruise ships or malls who often need to take similar shots repeatedly, sometimes thousands in one day. The ability to clearly see pre-set customized grid lines, especially when working quickly or in challenging lighting conditions, provides unprecedented peace of mind knowing that each shot will be framed perfectly.

Additionally, sports photographers can apply one set of gridlines for full team photos and another for individual player shots, enabling uniformity. They can also create gridlines customized for specific sports to follow the action and player movements more precisely. 

Additionally, videographers can benefit from Sony’s Custom Grid Line license. It lets creatives capture videos looking at the aspect ratio they need, allowing users to frame content that can easily be repurposed for social media or other specific uses.

The combination of Custom Grid Lines with Alpha camera features, such as Face AF and Eye AF, make it easy to line up standard family and couple photos, as well as capture dynamic activity shots.

Users can create the grid lines as PNG files – which can also contain characters, logos, and other graphic elements – and replace them as needed. They can also choose grid line colors, for example, to avoid blending with subjects’ clothing color or backgrounds.

Information about the license and how to purchase it can be found on Sony’s camera upgrade website HERE or HERE. It's available for $149 USD/$202 CAD, per permanent camera license, through Sony’s Upgrade and License Management Suite. Learn how to set up the license HERE.

While currently supported cameras include the A1, A7S III, A7 IV, and A9 III, the Custom Grid Line license will be available for other Alpha camera bodies with future compatible models announced HERE.  

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit https://pixt.me/sonynews for more information.