YouTube reviewer Gerald Undone started his YouTube Channel in 2016, and through some experimentation he landed on creating photo and video-related content. When Sony announced the Alpha 7 III in 2018, he was genuinely excited and knew he needed to make the switch to the camera. Fast forward to now, and while he’s used many of the newer Sony Alpha models, he still reflects back on the Sony Alpha 7 III as the most important gadget he would ever buy. 

Once he got the camera, he filmed an unboxing video and it was less than a success. So why does he consider the camera so important to his journey? He explains, “That lesson heavily advised the content direction that followed. I learned then that making a video about the latest gadget without having anything meaningful to add to the conversation is not the key to YouTube success.” Learn more about his journey below and get the Sony Alpha 7 III for $700 off, the lowest price for the Alpha 7 III ever, as part of Sony’s special holiday savings. Learn more HERE and see all of the current deals on our Promos Page.