The annual Expert Imaging and Sound Association Awards were just announced and Sony took home "Best Product" in multiple categories, including the Alpha 7 V that was named Camera Of The Year, and the Alpha 7R VI that was named Best Professional Camera. See all of the Sony gear that won Best Product Awards under the Photography Group and more of what EISA had to say about each below, and read more on the 2026-2027 EISA Awards here.
Camera Of The Year – Alpha 7 V
"The Sony Alpha 7 V is a weather-sealed full-frame camera that’s suitable for virtually any application. It combines tried-and-tested features such as 5-axis image stabilisation with cutting edge photographic technology. Its partially stacked Exmor RS CMOS image sensor delivers 33 megapixels while enabling shooting at 30 frames per second to provide blackout free continuous shooting. It employs Sony’s latest BIONZ XR2 processor, with an integrated AI processing unit that supports autofocus with real-time subject recognition including human pose estimation. It’s also a very good video camera that’s capable of 4K recording at 60fps, or 120fps with a Super-35 crop. Whether in the studio or outdoors, the Sony Alpha 7 V is a reliable and high performance camera for discerning photographers."
Best Professional Camera – Alpha 7R VI
"With this high resolution camera, professional photographers gain a highly capable tool that enables them to deliver their projects and assignments to the highest standard. When detail is paramount, a brand-new full-frame Exmor RS CMOS sensor delivers 66.8MP resolution. This is supported by the BIONZ XR2 processor with an integrated AI processing unit, which enables continuous shooting at 30 frames per second, 8K video, and dramatically improved subject recognition and tracking. The camera offers enhanced RAW formats, flexible focus area settings, excellent video functionality, a longer-lasting battery and two card slots, which accept both CFexpress Type A and UHS-II SD cards. Image quality is outstanding, with exceptionally wide dynamic range."
Best Macro Lens – 100mm f/2.8 Macro G Master
“The Sony FE 100mm F2.8 Macro GM OSS is a true gem, as it’s an almost perfect lens without any real weaknesses. The lens provides 1.4x magnification and is also compatible with teleconverters. Using a 2x teleconverter, magnification can be extended to 2.8x, allowing extremely small subjects to fill the frame. The lens also features weather sealing, fast autofocus powered by four XD Linear Motors, and improved image stabilisation that now works across five axes. With excellent sharpness from corner to corner, this is a lens that clearly deserves its premium ‘G Master’ designation.”
Read more on the 2026-2027 EISA Awards here.
