Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


Sony Community Gathers In San Francisco For #BeAlpha Event

Last weekend hundreds of creators poured into Dogpatch Studios for Sony’s latest Be Alpha event in San Francisco. With a special emphasis on the newly launched “Alpha Female” program, the event featured Sony Artisan and conservation photographer Cristina Mittermeier as a keynote speaker, along with a panel discussion including Cristina and other Sony Artisans Brooke Shaden, Caroline Jensen, Sara France and Me Ra Koh – all mentors involved with the program.

In addition to hearing from so many inspiring Alpha Females, attendees had plenty of opportunities to create. Compelling shooting sets including trampoline jumpers, aerial silk acts, insane screen projections and dynamic lighting gave everyone the chance to make their own photography magic. A number of photo walks got attendees out into the neighborhoods of San Francisco where they captured dancers, skateboarders, slack-liners and more.

Check out some of the amazing work that came out of the event, and get involved by sharing your own “Be Alpha” content on social media with the tag #BeAlpha. Don’t forget to check AlphaUniverse.com for updates on future Be Alpha events near you!














Shop Now

Banner image

Sony’s “Alpha Female” Program Launches

Inside Alpha: The Story Of Alpha Female

Sony Takes Over As No.1 In U.S. Full-frame Cameras, Launches Historic “Be Alpha” Campaign

5 Tips For Landscape Photography

Quick Guide: How To Update Your Sony Camera's Firmware

For This Creator, Switching To Sony Came Down To Community

Why This APS-C Shooter Reaches For The Sony Alpha 6700

See Why This Leading Wildlife Conservation Photographer Is Making The Switch To Sony

Best Lenses For Content Creators & Vloggers 

How Fast, Sharp, Compact Zooms Make A Lightweight Dream Team

2024 Sony ZV Buyer's Guide, Which Camera Is Right For You?


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.

Banner image