Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


Through The Lens In Cuba Premieres!

For a special season, the hugely-popular Through The Lens docu-series is in Cuba with the Sony Alpha Imaging Collective. For the series, Sony Alpha Imaging Collective members Dave Krugman (@dave.krugman), Steven Irby (@stevesweatpants), Paola Franqui (@monaris_), Sara Dietschy (@saradietschy), Oveck Reyes (@oveck) and Andy To (@andyto) journeyed to the island to document the people and the places which have been seldom seen by an American audience.

The series was largely shot with Sony α7S II cameras and the members of the Alpha Imaging Collective used a variety of Sony cameras and lenses to shoot stills, capture video and record vlogs on location.

Watch the Through The Lens in Cuba premiere: 

New episodes in the series will follow every Friday.

You can find the show on the AdoramaTV channel on YouTube and on the Adorama website.



Shop Now

Take A Look Through The Lens

Through The Lens Is Going To Cuba!

The Sony Alpha Imaging Collective Rides Through The West

See Why This Leading Wildlife Conservation Photographer Is Making The Switch To Sony

Best Lenses For Content Creators & Vloggers

Enter The 2022 Sony Vlog Challenge by June 30! You could win a Sony ZV-E10. 


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.