On April 3rd, Sony announced it has established a $100 Million COVID-19 Global Relief Fund, and once again, we couldn’t be prouder to be part of a company that puts people first. Because people—our community—are at the core of everything we do, of every action we take, or every product we make.

Over the last few weeks, we’ve seen an overwhelming amount of inspiration, hope, and creativity flowing through the veins of our imaging community. Today, we’d like to chip in with a special video message that comes directly from the hearts and minds of our Alpha Family – The Sony Artisans of Imagery and Alpha Imaging Collective. We asked them to share a bit of wisdom and some advice on how they are navigating through this difficult time, and the videos poured in.  

As adversity continues to impact creators around the world, remember that you are not alone, and you are all part of the #AlphaFamily. There is no greater time than now to connect with new and old friends, share the stories you haven’t yet told, and learn the things you have always been curious about.

From our #AlphaFamily to yours – stay connected, stay healthy and stay safe!