Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, and a number. No symbols or special characters allowed.
Next
By joining the Alpha Universe community, you agree to the Terms and Privacy Policy.

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty

(Select All That Apply)


(Optional)


What kind of camera(s) do you shoot with?

(Select All That Apply)

Create Profile
https://alphauniverseglobal.media.zestyio.com/Sony_Technology_Thailand-1.be110857376e1c1dc5afaa178864837f.jpg

Sony Technology Thailand: Where Design Becomes Reality

Synopsis

Sony has a reputation as a global leader in innovation across a range of technologies. Creating products that have an elegant combination of performance, compactness and inspiring design is a hallmark of the Sony brand. In this video, see inside the factory at Chonburi near Bangkok, Thailand where all of the Sony α7R II cameras are assembled by hand.

Kenji Tanaka, Global Head Of Interchangeable Lens Camera Business, describes the Sony philosophy of building cameras to the highest standard for maximum performance and Yoshiaki Murakami, Managing Director of the Sony Technology Thailand factory, explains how that philosophy is put into action in the construction and constant testing of cameras and lenses at the factory.

Enjoy this glimpse inside Sony Alpha.

Sony Technology Thailand: Where Design Becomes Reality was made by Sony Artisan of Imagery Michael Rubenstein 

Did you like what you just read?

Take a minute and share this story with your friends.