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Sony has a reputation as a global leader in innovation across a range of technologies. Creating products that have an elegant combination of performance, compactness and inspiring design is a hallmark of the Sony brand. In this video, see inside the factory at Chonburi near Bangkok, Thailand where all of the Sony α7R II cameras are assembled by hand.
Kenji Tanaka, Global Head Of Interchangeable Lens Camera Business, describes the Sony philosophy of building cameras to the highest standard for maximum performance and Yoshiaki Murakami, Managing Director of the Sony Technology Thailand factory, explains how that philosophy is put into action in the construction and constant testing of cameras and lenses at the factory.
Enjoy this glimpse inside Sony Alpha.
Sony Technology Thailand: Where Design Becomes Reality was made by Sony Artisan of Imagery Michael Rubenstein