As the founder of @cheatdayeats and @yourroomservice, Sony Alpha Imaging Collective member Jessica Hirsch’s dynamic food photography has gained a major following on Instagram. Her unique style sets her images apart from the ubiquitous run-of-the-mill food shots on social media. In this short by Sal D'Alia (@timbuz) we get a look at how Jessica brings her food shots to life and how her photos and video clips rise above the rest.