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Zoom Or Prime? How To Choose The Lens That Will Create A Powerful Photograph With Ira Block

Zoom or Prime? How to Choose the Lens That Will Create a Powerful Photograph

With all the terrific zoom lenses on the market today most photographers don’t use their prime lenses anymore. There are numerous reasons to reconsider the power of the fixed focal length lens – both technically and as a way to expand your photographic way of seeing. Come in and learn from longtime National Geographic photographer and Sony Artisan Ira Block as he shares why he has added prime lenses to his arsenal of equipment. He will discuss when he uses zooms and the situations when a fixed length lens is more effective.

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