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https://alphauniverseglobal.media.zestyio.com/Alpha-Universe-Podcast-Be-Alpha-2.Bk_OmEOwm.be110857376e1c1dc5afaa178864837f.HJzhmV_P7.jpg

Alpha Universe Podcast: Sony's Matt Parnell On Be Alpha And The Power Of Community

AlphaUniverse.com editor Christopher Robinson talks with Matt Parnell about Sony's growth from zero a few years ago to be the leader in full-frame interchangeable lens cameras in the US. Parnell and Robinson also discuss the new Be Alpha campaign, the massive reach of the @SonyAlpha community and how the Sony Alpha brand is positioned for the future.

See how you can enter the @SonyAlpha 1,000,000 Instagram Followers Print Giveaway Sweepstakes here.