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Alpha Spotlight: The Sony 16-35mm f/2.8 G Master ($200 off through September 17!)

While the second iteration of holy trinity f/2.8 G Master lenses was recently completed with the addition of the Sony 16-35mm f/2.8 G Master II to the lineup, we all know the original is no slouch. After all, it was named “a lens of greatness” by LensRentals and ranked #1 by DxOMark, so it’s easy to see why the Sony 16-35mm f/2.8 G Master remains a solid zoom and a favorite found in the kits of many creators. Below we take a closer look at what these Sony shooters have created using the original Sony 16-35mm f/2.8 G Master and read why they say it you can always find it in their bag. Now through September 17, you can save $200 off the Sony 16-35mm f/2.8 G Master. Add the lens to your cart and then your kit HERE.

The Sony 16-35mm f/2.8 G Master is a classic favorite in the lens lineup. See why these pro photographers don’t leave home without it.

Commercial photographer and filmmaker Daryl Scott Walker says the Sony 16-35mm f/2.8 G Master is the first Sony lens he purchased and has been through everything with him. “With my love for northern landscapes which have more volatile weather, it's perfect to have a fast zoom like this with weather sealing so you don’t need to change lenses too often. I’ve been out in the elements with the 16-35mm all day and it just keeps working. This lens is always in my bag for adventures from the Faroe Islands and Iceland to capture the wide landscapes. Sometimes 16mm isn’t enough out there and I often do 6 or 9 shot panoramas to get the whole scene in the frame.” Read more in What’s In My Bag: A Zoom Trinity (+ One) & A Handful Of Fast Primes For Nature & Adventure Photography.

“Kielder Sunstar, shooting at f16 to get as much depth as possible but also accentuate the sunstar.” Photo by Daryl Scott Walker. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/250-sec, f/16, ISO 1000

Photo by Daryl Scott Walker. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/250-sec, f/16, ISO 1000

“Faroe Islands scale, stitching together 9 images for a wider view of this incredible landscape. Photo by Daryl Scott Walker. Sony Alpha 7 IV. Sony 16-35mm f/2.8 G Master. 1/1000-sec, f/2.8, ISO 100

Photo by Daryl Scott Walker. Sony Alpha 7 IV. Sony 16-35mm f/2.8 G Master. 1/1000-sec, f/16, ISO 1000

Photographer Oscar Lindsey always includes the Sony 16-35mm f/2.8 G Master in his kit to help him achieve his distinctive style. “This was actually my first ever Sony lens which I have been using for about 3.5 years and still going strong! This piece of kit provides a lot of flexibility and I use it for both photo and video work. When heading out to shoot in the city I like to keep my bag light, and bringing this lens allows me to capture wide cityscapes but also enables me to punch in to 35mm and capture some lifestyle images and portraits.” Read more in What’s In My Bag: A G Master Trinity Plus One For Creative Night Photography & More.

Photo by Oscar Lindsey. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 13-sec., f/2.8, ISO 250

Photo by Oscar Lindsey. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 13-sec., f/2.8, ISO 250

Photo by Oscar Lindsey. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1-sec., f/2.8, ISO 2500

Photo by Oscar Lindsey. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1-sec., f/2.8, ISO 2500

Travel photographer and Sony Alpha Ambassador Tiffany Nguyen has ventured all over the world with her Sony 16-35mm f/2.8 G Master lens. “This is hands down my favorite lens for landscape photography,” she says. “I shoot a lot of landscapes and having that wide field of view is essential when capturing vast natural landscapes. It’s also super lightweight and pairs perfectly with the Alpha 1 to make a high quality yet compact setup.” Read more in What’s In My Bag: A Sony Alpha & Xperia Kit For High-Quality Content Creation.

Photo by Tiffany Nguyen. Sony Alpha 1. Sony 16-35mm f/2.8 G Master. 1/125-sec., f/4.5, ISO 100

Photo by Tiffany Nguyen. Sony Alpha 1. Sony 16-35mm f/2.8 G Master. 1/125-sec., f/4.5, ISO 100

Photographer Manuel Polak calls the Sony 16-35mm f/2.8 G Master his go-to lens and the one he would pack if he could only bring one. “I enjoy using it for travel, automotive and lifestyle photography,” he explains. “It allows a wide range of my pictures to appear rather different. The quality of this lens is very high, the auto focus works fast and accurately. If I’d be allowed to only take one lens with me, this would always be my first choice.” Read more in What's In My Bag: A G Master Zoom Trinity & A Sleeper Prime For Travel & Automotive Photography.

Photo by Manuel Polak. Sony Alpha 7R II. Sony 16-35mm f/2.8 G Master. 1/40-sec., f/3.2, ISO 1000

Photo by Manuel Polak. Sony Alpha 7R II. Sony 16-35mm f/2.8 G Master. 1/40-sec., f/3.2, ISO 1000

Photo by Manuel Polak. Sony Alpha 1. Sony 16-35mm f/2.8 G Master. 1/50-sec., f/5.6, ISO 250

Photo by Manuel Polak. Sony Alpha 1. Sony 16-35mm f/2.8 G Master. 1/50-sec., f/5.6, ISO 250

Landscape and astrophotographer Dylan McMains always includes the Sony 16-35mm f/2.8 G Master in his kit to capture beautiful scenes, both day and night. “A lot of the time, landscape photography is all about taking a huge scene and catching it and all its grandeur in a single frame, so you need a lens that will help you do just that. The 16-35mm G Master, with its super wide focal length and impeccable sharpness has been a go-to of mine for a while. Having a fast 2.8 aperture is also incredibly helpful when you’re out photographing the Milky Way in that you do not have to raise your ISO or shutter speed as highly, resulting in better photos.” Read more in What’s In My Bag: How This Complete Photo Kit Captures Powerful Skies & Breathtaking Landscapes.

The core of the Milky Way setting behind Mount Rainier in Washington State. Photo by Dylan McMains. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 13-sec., f/2.8, ISO 12,800

Photo by Dylan McMains. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 13-sec., f/2.8, ISO 12,800

A sunset in Great Sand Dunes National Park in southern Colorado. Photo by Dylan McMains. Sony Alpha 7R II. Sony 16-35mm f/2.8 G Master. 1/500-sec., f/4, ISO 250

Photo by Dylan McMains. Sony Alpha 7R II. Sony 16-35mm f/2.8 G Master. 1/500-sec., f/4, ISO 250

As a landscape and extreme sport photographer, Mathis Decroux says you can often find him using the Sony 16-35mm f/2.8 G Master. “This wide angle lens is great at showing the immensity of the landscapes you capture, but also for having nice lifestyle shots of friends & athletes, immersive pictures in narrow places and of course astonishing astrophotographs thanks to its 2.8 aperture and its 16mm.” Read more in What’s In My Bag: A Photo & Video Pro's Gear for Adventures & Expeditions.

Photo by Mathis Decroux. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/125-sec., f/11, ISO 100

Photo by Mathis Decroux. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/125-sec., f/11, ISO 100

Photo by Mathis Decroux. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/200-sec., f/4, ISO 200

Photo by Mathis Decroux. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/200-sec., f/4, ISO 200

Content creator and Sony Alpha Ambassador Jason Frankle took the lens to Thailand to capture the renowned Phraya Nakhon Cave. “The 16-35mm f/2.8 G Master lens is perfect for situations like this because I can use its wide aperture to let in as much light as possible. The ultra-wide 16mm focal length is also perfect for capturing the cave in its entirety and to give a sense of scale to the final image. I will often pair this lens with the Sony Alpha 7R IV camera because I can capture incredibly high resolution images with its 61 megapixel sensor. If I need more zoom, I will often set the camera to APS-C crop mode or ‘Super 35mm.’ to get an extra 1.5x magnification.” Read more and and see more of his photos from the trip in See How This Creative Documented A Far Away Cave Adventure.

Photo by Jason Frankle. Sony Alpha 7R IV. Sony 16-35mm f/2.8 G Master. 1/400-sec., f/2.8, ISO 100

Photo by Jason Frankle. Sony Alpha 7R IV. Sony 16-35mm f/2.8 G Master. 1/400-sec., f/2.8, ISO 100

Photo by Jason Frankle. Sony Alpha 7R IV. Sony 16-35mm f/2.8 G Master. 1/125-sec., f/2.8, ISO 100

Photo by Jason Frankle. Sony Alpha 7R IV. Sony 16-35mm f/2.8 G Master. 1/125-sec., f/2.8, ISO 100

Learn more about the Sony 16-35mm f/2.8 G Master HERE.

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// found synonym for 7-a88f9adfdf-bvnm7s = 16-35mm GM