Don’t miss the special pricing on select Sony lenses offered now for a limited time. Save on several lenses from the prestigious G Master lineup including the Sony 16-35mm f/2.8 G Master, Sony 24-70mm f/2.8 G Master, Sony 70-200mm f/2.8 G Master and more. See a snapshot of some of the deals below and visit our Promos page for a complete list of special pricing.

Don’t miss the special pricing on select Sony lenses, including several in the G Master lineup, offered now for a limited time.

Sony 16-35mm f/2.8 G Master

Save $100 on this wide angle G-Master zoom, an ideal lens for an extensive variety of shooting situations - landscapes, astroscapes, architecture, close-up portraits, sports, action and much more. Lonely Speck writer Jordan Watke writes in his review of the lens for astrophotography, “The GM is a nearly no-compromise workhorse that works well for astrophotography, but even better as a jack of all trades." See the lens at work in this Fire and Ice Behind The Shot article, or this one of a backlit photo with a subtle starburst.

Sony 24-70mm f/2.8 G Master

Save $100 on this G Master lens that redefined the standard zoom with its unprecedented high resolution. Take a look at what some other professionals have said about the lens here, and see it in action in this starry night and star trails composite Behind The Shot article, or in this one of a long exposure shot of moving water.

Sony 70-200mm f/2.8 G Master

Save $200 on this popular flagship G Master telephoto lens – the lens that nature photographer Gina Danza (@wildginaa) switched to that completely changed her approach to her photography. See other photographers using the lens, like Alpha Collective member Eric Rubens who used it to capture Yosemite’s Firefall, or how Sony Artisan Paul Gero used it during social distancing to safely photograph families on their porches.

Sony 100-400mm f/4.5-5.6 G Master

Save $100 on this telephoto G Master zoom, popular for landscapes, portraits and more. Adventure photographer and Sony Artisan Renan Ozturk chooses to pack either this lens (or the 70-200mm GM) in his standard kit to capture compressed landscapes layers and wildlife. Jude Allen of the Alpha Collective calls the Sony 100-400mm GM his go-to lens in his kit, saying, “It covers a wide range of telephoto focal lengths which allows me to think outside of a standard wide landscape shot. I use this lens for everything from landscapes to portraits and it always delivers.”

Sony 24mm f/1.4 G Master

Save $100 on this G Master prime lens that’s purpose-built for rugged use in situations from street shooting to astroscapes to photojournalism. Photographer Matt Ferr of the Alpha Collective calls it the best 24mm on the market, saying, “It not only hits all the features I need, but it’s very lightweight which makes it an easy add-in to my travel bag.” See the lens in action in the Behind The Shot article for this colorful star trail composite.

Sony 200-600mm f/5.6-6.3 G

Save $100 on this super-telephoto lens – a favorite among sports and wildlife photographers. In photographer and YouTube reviewer Dustin Abbott’s comprehensive review, he says it checks all of the boxes with great autofocus performance and sharpness. After sports photographer Rick May tried it out and saw its sharpness, he ordered one on the spot. 

Sony 24-105mm f/4 G

Save $200 on this versatile lens, popular for landscapes, portraits and more. See the lens at work in this Behind The Shot article for a pre-visualized landscape photo, and see why this other run-and-gun landscape photographer chooses to only pack this lens in his bag when heading out to shoot.

Sony 85mm f/1.8

Save $50 on this popular telephoto prime lens preferred by many portrait photographers. Sony Artisan Jermaine Horton uses it to create powerful portraits with a purpose because he says, “It tracks subjects so well. It just snaps and finds exactly where I need to go, there’s no hunting.” And portrait photographer Rogina Montgomery uses the lens to give her portraits a cinematic look. 

Visit our Promos page for the complete list of special pricing.