Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


Focus Nailed!-Why A DIY Photographer Switched To The α7 II

Struggling to get the eyes perfectly in focus, Joseph Parry at DIYPhotography.net decided to ditch his entire Canon system for the Sony α7 II. "The ability to setup 3 buttons on the back of the camera to swap between face, eye and main focus instantly is just a godsend. While on a shoot I can compose my image without even thinking about focus, hold one button to grab the eye and boom. Eye focus at f/1.4 and it’s NAILED!"

He goes on to say, "I’m not trying to sell you a Sony or bash a Canon I’m just trying to share as unbiased as I can what I’ve found so far. Ultimately I’m only human so there may well be bias in here, but I hope it to be mild and easily detected to be passed over by you guys."

See the full article on DIYPhotography.net here.


Shop Now

Enter The 2022 Sony Vlog Challenge by June 30! You could win a Sony ZV-E10. 

Camera Setup Tips For Astrophotography

Best Lenses For Content Creators & Vloggers

See Why This Leading Wildlife Conservation Photographer Is Making The Switch To Sony

Savings Snapshot – See June Deals On Select Sony Gear

Sony Electronics Introduces Three Wide-angle E-Mount APS-C Lenses


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.