Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)



Sony Artisan Vivienne Gucwa is getting ready to embark on Generator. What is it? Gucwa will embark on a journey with journalists, photographers, filmmakers and more. Their destination is the Arctic. 

From the Generator website:

Generator is at its core an idea. The idea that the niche has a great deal to offer the mainstream. This year, we intend to push that idea to its limits. The image of the Arctic is in a feedback loop. The narrative has been written before filming even begins. Audiences don’t need to watch to understand, and have in turn simply stopped listening. Nobody wants another documentary, they want something worth witnessing.

Astronaut Chris Hadfield is traversing the Arctic Ocean with scientists, photographers, writers, musicians, and videographers to capture a unique experience unlike ever before. From the south of Greenland to northern Resolute, Generator Arctic sets out to create a multimedia imprint of a rare time and space, seen through eyes who have never been exposed to it before.

You can be part of this. The art we make is for you. All you have to do to join is follow the accounts of the artists you're most interested in, and watch the story unfold over the coming weeks. In addition, there will be in-person presentations as a special event in the fall AGO season (Nov. 2nd) and on stage at Massey Hall (Nov 12th) in Toronto.

You can follow the journey through Gucwa's social media.


Shop Now


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.

Banner image