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The Basics

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By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

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Get Ready For Creative Space With Your Favorite Sony Alpha Merch...On Sale Now!

Creative Space is this weekend, December 5 and 6, and now you can get ready by purchasing your favorite Sony Alpha merchandise in the brand new Alpha Universe Store! Stock up on T-shirts, hoodies, hats and more items to show the world your love for all things Sony Alpha. Plus, if you shop now you can give back. From now through December 6, all proceeds will be donated to the charity, The Giving Lens. Visit the Alpha Universe Store today and if you haven't already, make sure you're registered for Creative Space and join the Alpha Family for this one-of-a-kind virtual event.

Click HERE to visit the Alpha Universe Store.

To register for Creative Space, click HERE. Registration is free! 

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