Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


Sony Community Celebrates World Photography Day With Be Alpha Event

In celebration of World Photography Day and the launch of the new Be Alpha campaign, Sony brought members of the photography community together for an exciting opportunity to shoot, learn and collaborate. With a creative space set up in Brooklyn and a private Hudson River boat tour, Sony Artisans, Alpha Collective members and other Sony shooters explored what it means to “Be Alpha.” Check out some of the great captures from the event and get involved by sharing your own “Be Alpha” content on social media with the tag #BeAlpha.











Shop Now

Sony Takes Over As No.1 In U.S. Full-frame Cameras, Launches Historic “Be Alpha” Campaign

@SonyAlpha Passes The 1 Million Milestone On Instagram

Sony Is Winning The Battle For Professionals

Take A Deep Dive Into The New Sony Alpha 7R V

See Why This Leading Wildlife Conservation Photographer Is Making The Switch To Sony

Create Action! See how we're supporting local organizations through funding, storytelling & collaboration. 

Best Lenses For Content Creators & Vloggers

5 Tips For Landscape Photography

Up-Close With The New Sony 20-70mm f/4 G Zoom


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.