SAN DIEGO, June 23, 2025 – Sony Electronics Inc. is launching a powerful new series of license packages built for volume photography applications, including school photography, theme parks, and cruise ships. Expanding on the company’s Custom Grid Line license, which allows users to pre-set tailored grid lines on the camera display to ensure consistent composition and sizing in high-volume settings, the latest user-friendly upgrade packages for the Alpha 6700 (ILCE-6700) enable standardization and uniformity, while reducing time in the post-processing phase and minimizing operating costs.
The Scan & Tag license streamlines data management and saves time and resources by effortlessly linking captured images with subject information and metadata in real-time, for ease of organization. Specifically, QR codes and barcodes used for subject ID management can be read by the camera body and written into EXIF data in the JPEG file, which is the photo data. This allows the camera to complete the process of linking the ID information of QR codes and barcodes, which until now had to be done using a separate reading device or application in the Cloud.
In-camera photo cropping enables users to crop images to a pre-set aspect ratio instantly. When combined with the Custom Grid Line license (a separate paid license), photographers can generate a near-to-final image before a shoot is complete, saving valuable time and maximizing turnaround times. This feature allows users to automatically save both the original image and the cropped image, offering two separate looks from a single shot. Additionally, photographers can capture vertical compositions, for example 8:10 aspect ratio, while holding the horizontal grip. This saves critical time and energy by eliminating the need to remove the tripod head or reposition the camera.
Volume Photography Commands are utilized through an application developed using the Camera Remote Toolkit. The license allows users to precisely fine-tune color temperature for ideal image quality. In addition, it can prevent shutter activation unless preset capture conditions are met, ensuring optimal results. These features ensure complete control over situations and help enable the best possible results.
Together, these new features and benefits support the unique needs of the volume photography community, combining ease of use, control, efficiency, and consistency with less manual input, less peripheral equipment, and faster results. By optimizing the camera’s capabilities and settings, photographers with various experience levels can focus on getting the best possible images out of their subjects without worrying about missing a critical moment.
The licenses1, compatible with the ILCE-6700, are expected to be available on June 25, 2025 in the U.S. and Canada with expanded camera support planned for the future. Working demos of the licenses will be on display at School Photographers of America (SPOA)’s 2025 International Conference, June 24-26 in Raleigh, NC. For more information, please visit https://pro.sony/ue_US/digital-imaging/volume-photography.
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit https://pixt.me/sonynews for more information.
Notes
1All licenses require network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
