Ready to buy a new piece of gear? Good news and great timing – Sony just dropped some of its biggest savings of the year. Check out the Sony Alpha cameras and lenses you can save on now below, and view the entire list of current promotions on the Sony Alpha Universe promos page.
Sony Camera Deals
Check out a snapshot of the current cameras on sale now, compare and learn more at alphauniverse.com/cameras.
Sony Alpha 1 II — Save $200
The Alpha 1 II is Sony’s second-generation flagship, built for creators who refuse to choose between speed, resolution, and video performance. Its 50.1MP full-frame stacked sensor captures extraordinary detail while delivering up to 30fps continuous shooting, advanced AI-powered subject recognition, 8K video, and the refined ergonomics Sony developed for its top-tier professional bodies. For wildlife, sports, editorial, commercial and high-end hybrid production, the Alpha 1 II is the all-in-one camera designed to handle it all.
Sony Alpha 9 III — Save $400
The Alpha 9 III is in a category all its own. It's the world's first full-frame camera with a global shutter – eliminating rolling shutter distortion entirely. With 120fps blackout-free shooting and unlimited flash sync speed, this is the ultimate camera for sports, action, and any subject that moves fast.
Sony Alpha 7 IV — Save $500
The Alpha 7 IV is Sony's definitive hybrid workhorse – a 33MP full-frame sensor, 10fps burst shooting, 4K/60p video, and Real-time Eye AF that doesn't quit. It's a camera that excels across every type of shooting, from portraits and landscapes to documentary and run-and-gun video.
At $500 off, this is genuinely one of the best values in Sony's entire lineup right now.
Sony Alpha 7R V — Save $300
The Alpha 7R V is Sony's flagship high-resolution camera – 61 megapixels of extraordinary detail powered by an AI-based autofocus system that's in a class of its own. If you shoot landscapes, architecture, fashion, or anything where maximum resolution matters, this is the camera.
Sony Alpha 1 — Save $500
The Sony Alpha 1 is the pinnacle of Sony's full-frame lineup – a 50.1MP stacked BSI CMOS sensor combined with 30fps continuous shooting, 4K/120p and 8K/30p video, and a blackout-free electronic viewfinder. This is the camera that does everything at the highest possible level: maximum resolution, maximum speed, maximum video capability, all in one body. At $500 off, it's the rarest of opportunities to get Sony's flagship at a discount.
Sony Alpha 7 III — Save $300
The Alpha 7 III remains one of the best entry points into full-frame mirrorless photography. With a 24.2MP sensor, 10fps burst, 4K/30p video, and Sony's renowned Eye AF, it delivers pro-level results at an accessible price – especially at this discount.
Sony Alpha 6400 — Save $200
The Alpha 6400 pairs a 24.2MP APS-C sensor with fast Real-time Eye AF and Tracking, 11fps continuous shooting, and 4K video in a compact, creator-friendly body. It’s a versatile choice for photos, video, and everyday shooting – now with $200 off.
Sony Alpha 6100 — Save $50
The Alpha 6100 makes it easy to step into interchangeable-lens photography, with a 24.2MP APS-C sensor, fast autofocus, 11fps burst shooting, and 4K video. It’s an approachable, capable camera for capturing everyday moments—now with $50 off.
Sony Alpha 7C II — Save $400
The Alpha 7C II packs a 33MP full-frame sensor, 10-bit 4K video, and Sony's latest AI autofocus into one of the most compact camera bodies on the market. It's the go-to for travel photographers, adventure creators, and hybrid shooters who don't want to compromise on performance or portability.
Sony Alpha 7CR — Save $400
The Alpha 7CR is essentially a 61MP resolution powerhouse in a compact, lightweight body – sharing the same sensor as the Alpha 7R V but in the C-series form factor. For photographers who need flagship resolution without the flagship bulk, this is it.
Sony ZV-E10 II — Save $200
The Sony ZV-E10 II is the next-gen vlog camera built for content creators ready to level up. It improves on the beloved original with upgraded autofocus, 4K video performance, and creator-friendly features like Product Showcase Setting and Background Defocus – all in a compact, interchangeable-lens body that pairs perfectly with Sony's E-mount lens ecosystem.
Sony ZV-E10 — Save $100
The ZV-E10 is the most accessible interchangeable lens vlog camera in the lineup – lightweight, compact, and designed for creators who want quality video without the learning curve.
Sony Lens Deals
Check out a snapshot of the current lenses on sale now, compare and learn more at alphauniverse.com/lenses.
FE 300mm F2.8 GM OSS — Save $200
The 300mm f/2.8 GM OSS is the gold standard for sports and wildlife photography – blazing-fast autofocus, unparalleled image quality at a fixed f/2.8 aperture, and built-in Optical SteadyShot for hand-held reach at extreme distances. A $200 saving on a pro-tier prime is well worth noting.
FE 24-70mm F2.8 GM (Original) — Save $200
The original 24-70mm f/2.8 G Master still delivers exceptional image quality and is now at its lowest price point, making it a compelling buy for photographers building a pro kit at a lower entry cost.
FE 85mm F1.4 GM II — Save $100
The 85mm f/1.4 GM II is the portrait lens. Silky bokeh, razor-sharp subject isolation, and the kind of rendering that turns a good portrait into a great one. If you shoot people – weddings, headshots, lifestyle – this is the lens you want on your camera.
FE 50mm F1.2 GM — Save $100
The 50mm f/1.2 G Master is frequently called one of the best lenses ever made. Edge-to-edge sharpness wide open, gorgeous bokeh, and a normal focal length that works across every shooting style. Digital Camera World rated it the very best super-fast 50mm prime for full-frame mirrorless cameras.
FE 50mm F1.4 GM — Save $100
The 50mm f/1.4 G Master strikes the ideal balance between size, speed, and image quality. Lighter and more compact than the f/1.2 version, it's an incredible everyday prime that pairs beautifully with any Alpha body.
FE 35mm F1.4 GM — Save $100
The 35mm f/1.4 G Master is the street, documentary, and storytelling prime. Wide enough to take in your environment, fast enough to shoot in low light, and sharp enough for anything you put in front of it.
FE 24mm F1.4 GM — Save $100
The 24mm f/1.4 G Master is the wide-angle prime for astrophotography, landscapes, environmental portraits, and architecture. A fast aperture in a compact body – an essential travel lens.
FE 12-24mm F2.8 GM — Save $100
The 12-24mm f/2.8 G Master is the widest constant f/2.8 zoom on the market. Jaw-dropping perspectives for architecture, interiors, landscape, and astrophotography – with G Master sharpness across the entire frame.
FE 100-400mm F4.5-5.6 GM OSS — Save $100
The 100-400mm f/4.5-5.6 GM OSS is the telephoto zoom for wildlife, sports, and aviation photographers who need reach, speed, and G Master quality in one package.
FE 24-50mm F2.8 G — Save $100
The 24-50mm f/2.8 G is Sony's newest compact standard zoom – a constant f/2.8 aperture in a remarkably small and light package. Perfect for hybrid creators who want fast glass without the bulk.
FE 70-200mm F2.8 GM OSS (Original) — Save $100
The original 70-200mm f/2.8 G Master continues to be a benchmark telephoto zoom, and at $100 off it's a compelling value pick for photographers who want pro-level performance at a lower price than the Mark II.
FE 16-35mm F2.8 GM (Original) — Save $100
The original 16-35mm f/2.8 G Master is $100 off and still one of the sharpest, most reliable wide-angle zooms in the business.
E 11mm F1.8 APS-C — Save $100
The E 11mm f/1.8 is the ultra-wide prime for APS-C shooters — exceptional for architecture, real estate, astrophotography, and tight interiors. Pairs perfectly with the Alpha 6400 and ZV-E10.
FE 50mm F1.8 — Save $50
The 50mm f/1.8 is the most accessible way to get a fast prime on a full-frame Sony camera. It's a phenomenal value first prime for any Alpha shooter.
Shop All Current Sony Deals
All promotions are live now at alphauniverse.com/promos/. Whether you're building your first full-frame kit or upgrading to Sony's most capable pro bodies, these deals cover every budget and every shooting style.
Not sure which camera is right for you? Explore the full Sony Alpha camera lineup or browse the complete Sony lens collection to dig deeper into what each piece of gear can do.
Prices and promotions are subject to change. Check alphauniverse.com/promos/ for the most current pricing.
