Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


Why Sony Is Winning The Lens Battle

When it comes to choosing a camera, the lens system you're buying into is at least as important a part of that decision if not more so. Richard Butler of DPReview.com recently posted an article comparing the four full-frame mirrorless systems to see what they offer in their lens lineups, and his results show Sony with a significant advantage. See some of what he had to say below.and see the full article at DPReview.com.

“As you’d expect, Sony’s nearly five-year head start and openness towards third-party makers has let it build up a significant advantage over its rivals…” – Richard Butler, DPReview.com

“In addition to covering most of these bases, Sony has had time to add specialist lenses, such as 600mm F4, 400mm F2.8, 100-400mm and 200-600mm telephoto options, equivalents to which aren’t currently available for other systems.”

“Sony says that the years it’s spent making large lenses for mirrorless cameras has allowed it to develop expertise in the types of motors best suited for full-frame mirrorless lenses (the need to drive lenses smoothly for video, as well as quickly means the requirements aren’t the same as for DSLRs).”

“It’s the third-party makers and their ability and willingness to produce fully-compatible lenses that will be interesting to watch. The adoption rate of Sony E-mount cameras and the availability of the lens protocols is likely to mean most future third-party lenses will be designed around this mount…”

Read the full article here.


Shop Now

Sony 135mm f/1.8 G Master: A Definitive Review

Did you like what you just read?

Take a minute and share this story with your friends.

Banner image