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Alpha Workshop: The Next Level – Shifting From Editorial To Commercial Work

In this four-part Alpha Workshop series, photographer Darren Carroll will share how he shifted from a primarily-editorial career of working for publications like Sports Illustrated, Golf Digest, and ESPN into work for clients like Dick’s Sporting Goods, Golf Galaxy, and other commercial clients. You’ll learn about what does, and doesn’t, translate from one side to the other, and you’ll hear from guest speakers on portfolio editing for commercial work, the changing face of getting your work in front of potential clients, what to expect (and ask) when confronted with a request for a bid, and the differences between working on editorial and commercial sets.

Session 1
May 1: 12-2pm EDT

The Next Level: Shifting From Editorial To Commercial Work

Session 2
May 4: 8-10pm EDT

Creating A Commercial Portfolio & Putting Yourself Out There

Session 3
May 6: 8-10pm EDT

Practical Matters & Navigating The Bidding Process

Session 4
May 11: 8-10pm EDT

Keep The Customer Satisfied/ Conclusion & Group Discussion

Learn more and register here.

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