In this four-part Alpha Workshop series, photographer Darren Carroll will share how he shifted from a primarily-editorial career of working for publications like Sports Illustrated, Golf Digest, and ESPN into work for clients like Dick’s Sporting Goods, Golf Galaxy, and other commercial clients. You’ll learn about what does, and doesn’t, translate from one side to the other, and you’ll hear from guest speakers on portfolio editing for commercial work, the changing face of getting your work in front of potential clients, what to expect (and ask) when confronted with a request for a bid, and the differences between working on editorial and commercial sets.
May 1: 12-2pm EDT
The Next Level: Shifting From Editorial To Commercial Work
May 4: 8-10pm EDT
Creating A Commercial Portfolio & Putting Yourself Out There
May 6: 8-10pm EDT
Practical Matters & Navigating The Bidding Process
May 11: 8-10pm EDT
Keep The Customer Satisfied/ Conclusion & Group Discussion
Learn more and register here.