Every photographer has their favorite camera – the one you’ll always find in their bag to get the job done. The Sony Alpha 7 IV continues to be a favorite among professional photographers, with groundbreaking performance in both still and video recording. Below we dive into the photography journeys of 20 different creators who have selected the Sony Alpha 7 IV as one of their current tools of the trade. Join us as we explore how this camera has become a beloved part of so many photography kits, each packed and ready to cover their own special story. Learn more about the Sony Alpha you 7 IV HERE.
20 Photographers Who Use The Sony A7 IV
Volodya Voronin
“...when it comes to sports reportage photography, such as dance festivals or night races, where lighting conditions are critically poor and you have to work with high ISO values, the Alpha 7 IV truly shines. This camera is an absolute leader in image quality at high ISOs. And if you pair it with fast prime G-Master lenses, the cleanliness of the image — free from noise — is simply phenomenal. As a bonus, its ability to shoot 4K 60fps 10-bit video is a great feature if you use your camera for more than just photography.”
Read more in What's In My Bag: A G Master Kit For Extreme Adventure Sports Photography.
Crossing the shallow river on a bike. MTB rider: Arthur Churakov. Photo by Volodya Voronin. Sony Alpha 7 IV. Sony 85mm f/1.4 G Master II. 1/800-sec., f/1.4, ISO 64
Delphine & Maxime
“Robust, powerful, and ultra-versatile. This is our “travel” camera par excellence. This adventure exposes us to many different conditions (for the moment we have had -30°C (-22°F), +45°C (113°F), deserts, glaciers, steppes, high mountains…) and also requires us to take photos and videos in a lot of moving situations (climbs, horseback, traditional sporting events, or hunting with eagles). If we had to take only one camera for all of this, it would be this one. The Alpha 7 IV is excellent in photography and video. The reliability and performance of its autofocus are major assets in the field, and its crop function combined with its 33-megapixel full-frame sensor multiplies the focal ranges of our lenses. We always take great pleasure in using it because it always delivers great image quality.”
Read more in What’s In My Bag: A Travel Duo’s Compact Sony Kit For Photo & Video.
Photo by Delphine & Maxime. Sony Alpha 7 IV. Sony 55mm f/1.8. 1/8000-sec., f/1.8, ISO 100
Hudson McDonald
“The Sony Alpha 7 IV is my go-to camera for its versatility and reliability, perfectly suited for my landscape and travel photography. Its 33 MP sensor captures incredible detail and dynamic range, essential for conveying the beauty of nature. The advanced autofocus system ensures precise focus, even in challenging conditions. It’s rugged, weather-sealed design and ergonomic build make it a dependable companion for any adventure, helping me bring my creative vision to life with ease.”
Read more in What’s In My Bag: The Perfect Camera & Zoom Combo For Landscape & Travel Photography.
Photo by Hudson McDonald. Sony Alpha 7 IV. Sony 70-200mm f/4 G. 1/400-sec., f/4, ISO 160
Sara France
“For wedding photographers, this camera is a workhorse and is all you will usually need for great value. All of the photographers on my team use this camera model exclusively. The focus, flexible screen, and quality of the image, matched with a perfect RAW file size for weddings, makes this an ideal wedding camera.”
Read more in What's In My Bag: The Top Tools For A Luxury Wedding Photographer.
Photo by Sara France. Sony Alpha 7 IV. Sony 50mm f/1.2 G Master. 1/1600-sec., f/1.2, ISO 100
Jonny Gios
“The Sony Alpha 7 IV is highly versatile. It has that 33-megapixel sensor that gives me crisp, detailed images. I also love its impressive autofocus capabilities and real-time eye-tracking for both humans and animals. Just the other day I was able to change cameras as a group of Herdys ventured out to see me – and was able to capture their brilliant facial expressions.”
Read more in What’s In My Bag: A High-Res Photo Kit For Landscapes & More.
Photo by Jonny Gios. Sony Alpha 7 IV. Sony 16-35mm f/2.8 G Master. 2/5-sec., f/11, ISO 50
Kristīne Zāle
“My Sony Alpha 7 IV is always with me on photo walks—it’s been my trusted companion since I first got it. The fully articulated screen is perfect for capturing those tricky low-angle shots without the discomfort of lying on the ground, especially useful for vertical macro photography. The 33 MP sensor gives me plenty of room to crop while preserving fine details. The newly added focus bracketing feature has been a game-changer for focus stacking, and I love the quiet operation of the silent shutter. Plus, the 10-fps burst mode is a great help for capturing insects in motion.”
Read more in What’s In My Bag: A Single Camera & Lens Kit For Vibrant Macro Photography.
“These beautiful fly agaric mushrooms are captured from a low angle close to the ground taking advantage of the fully articulated screen.” Photo by Kristīne Zāle. Sony Alpha 7 IV. Sony 90mm f/2.8 Macro G.
Brandt Ryder
“I absolutely love the versatility of the Sony Alpha 7 IV for both landscape and astrophotography. High pixel resolution isn’t always better. In fact, lower megapixel bodies can often perform better in the low light situations that are so common when shooting landscapes. Producing clean images is so important for fine art prints The Sony Alpha 7 IV’s 34-megapixel sensor is the sweet spot delivering images that are sharp, have incredible dynamic range, and are manageable in size when stacking and taking large panoramas. So many features of Sony Alpha 7 IV hit the mark for my workflow from ergonomics to weight to customizable buttons.”
Read more in What’s In My Bag: A Complete G Master Kit For Landscapes & Astroscapes.
Photo by Brandt Ryder. Sony Alpha 7 IV. Sony 14mm f/1.4 G Master. 6-Focus Stacked. 1/13-sec., f/13, ISO 100
Michael Castaneda
“A perfect hybrid camera, this body is what I use primarily for video and for timelapses. I have an issue of wanting to pull out of the timelapse to take photos of a scene so with this body, I’m able to have my timelapse running without having to fear I’m missing out on the shot with the R body. At 33 MP and 4K video capabilities, this body is perfect for my extended needs by still providing great detail without overloading my computer’s storage.”
Read more in What’s In My Bag: A 2-Camera, 4-Lens Kit For Landscape & Lifestyle Photography.
“While exploring the sand dunes of Central California, I had my wife stand on the top of one and face toward the setting sun.” Photo by Michael Castaneda. Sony Alpha 7 IV. Sony 24-70mm f/2.8 G Master. 1/125-sec., f/6.3, ISO 100
Damian Chlanda
“The Alpha 7 IV is a perfect hybrid camera that will cover any needs I have in the photography and videography world. Starting with a full-frame sensor that has great dynamic range, connected with 33MP is a sweet spot in terms of the size of the files and resolution, and I can crop a lot while maintaining plenty of resolution. It sits well in my hand which very important for me if I am going to spend a 10 hour wedding day holding my camera. All the buttons are easily accessible. Traveling with this body is easy as it's light and easily fits in my backpack. I never travel without this camera, whether it's for vacation or for work.”
Read more in What’s In My Bag: A Minimal Camera & Lens Kit For Weddings & More.
Photo by Damian Chlanda. Sony Alpha 7 IV. Sony 20-70mm f/4 G. 1/250-sec., f/4, ISO 320
Larry Ginyard
“I chose the Sony Alpha 7 IV due to its versatility. It does everything well. I needed a camera with great image quality regardless of light conditions and the Alpha 7 IV delivers. I also needed a camera that could shoot high quality video. With 10-bit, S-Log3, 4K at 30fps with no crop and 60fps capability, the Alpha 7 IV checks that box as well. I tend to shoot from all perspectives and really like getting low, so the fully articulating screen sealed the deal.”
Read more in What’s In My Bag: A Double Sony Alpha Camera Kit For Travel & Landscape Photography.
“Morning glory in Death Valley National Park.” Photo by Larry Ginyard. Sony Alpha 7 IV. Sony 70-200mm f/2.8 G Master II. 1/200-sec., f/5.6, ISO 500
Albert "Albee" Kennedy
“This is my main primary camera body. I have owned this camera since its release at the end of 2021. I use this for all my client portrait photo shoots. The camera is a joy to use for both photo and video given its processing capabilities and 33 MP sensor. This camera is a true workhorse.”
Read more in What’s In My Bag: 2 Sony Alpha Cameras & 4 Fast Primes For Lifestyle Portraits & Video.
Photo by Albert Kennedy. Sony Alpha 7 IV. Sony 85mm f/1.8. 1/2500-sec., f/1.8, ISO 125
Kyle van Bavel
“The Sony Alpha 7 IV paired with the stunning Sony 70–200mm f/2.8 G Master II lens is my dynamic backup setup. If I see something not related to macro photography then I use this lens for shooting my subjects like a bird or landscape. Also I use it for when a flower is not easy reachable because it is a great option to still get a sharp close-up shot.”
Read more in What's In My Bag: Two Camera & Lens Setups For Macro, Close-ups & More.
Photo by Kyle van Bavel. Sony Alpha 7 IV. Sony 70-200mm f/2.8 G Master II. 1/250-sec., f/2.8, ISO 250
Naomi Jane Atherton
“This became my primary body this year and truly is the perfect hybrid. I have this camera set up to switch seamlessly between photo and video, and the 33.0‑MP sensor is the perfect sweet spot for still delivering the resolution that suits my shooting, whilst also performing great in low light situations. The improved grip and color science have been some of my favorite features, as well as the flexibility of the flip-out screen.”
Read more in What’s In My Bag: A Complete Backcountry Kit For Landscape Photography & More.
"Putting the Sony Alpha 7 IV through its paces on a spontaneous road-trip adventure through Southern Iceland." Photo by Naomi Atherton. Sony Alpha 7 IV. Sony 24mm f/1.4 G Master. 1/640-sec., f/2.5, ISO 320
Drew Peden
“I have always believed that less is more, and tend to only travel with one camera body at a time to keep packing simple and light! I tend to be very meticulous when setting up for a shot, so there’s no need for multiple bodies! The Sony Alpha 7 IV is the perfect hybrid camera making it effortless to switch between photo and video no matter what the subject is. The Alpha 7 IV is a beast of a camera and the 33MP allows for cropping with no worries about losing image quality! The quality of camera bodies and lenses that you get is extremely important and I know that with Sony, it is a worthy investment for my career and my future.”
Read more in What’s In My Bag: A Photo & Video Kit For Landscape, Adventure & Lifestyle Content.
Photo by Drew Peden. Sony Alpha 7 IV. Sony 24-70mm f/2.8 G Master. 1/320-sec., f/8, ISO 100
Marjorie Halle
“I always have two camera bodies on me for the convenience of not having to switch lenses. Since you only have a few seconds to capture the moment at concerts, having two different setups with different lenses allows me to never miss these moments. The Sony Alpha 7 IV having 33 megapixels is amazing when I have to crop images while still retaining a high quality final image. The eye-tracking autofocus is extremely reliable and my shots are always in focus.”
Read more in What’s In My Bag: Two Cameras & Three Zooms For Dynamic Music Photography.
Photo of Pink by Marjorie Halle. Sony Alpha 7 IV. Sony 70-200mm f/2.8 G Master. 1/500-sec., f/2.8, ISO 400
Dietmar Körbler
“I initially got the Alpha 7 IV as a backup body but was just so positively surprised by its capabilities for both video and photo, that it is my main camera on most of my shoots today. Its flip-out screen is a game changer! Especially for action sports, every second counts. With all its custom buttons and the customizable dial I can change any setting super fast and be ready to shoot when it matters.”
Read more in What’s In My Bag: A Kit For Capturing Outdoor Winter Sports & Adventures.
“Taken last winter in Obertauern, Austria” (Skier: Benjamin Pichler). Photo by Dietmar Körbler. Sony Alpha 7 IV. Sony 16-35mm f/2.8 G Master.
Arletta Fussell
“I switched to the Alpha 7 IV in the fall of 2022 after using a mirrorless Canon since 2019, and feeling like I ‘outgrew’ my camera. My favorite features of the Alpha 7 IV are the live tracking autofocus, which is essential for dog photography, and the flip out screen, as a lot of my photos are taken at awkward angles (or while on the ground). Being able to personalize ‘My Menu’ and the custom buttons allows me to prioritize the functions that I need most, so I can change specific settings (such as the silent shutter) while on the go. Having a camera that is both compact and light when I’m on the trails was a big factor in selecting the Alpha 7 IV, as I wanted to be able to carry it in my running vest while I’m hiking or trail running.”
Read more in What’s In My Bag: How This Photographer Uses Her Key Cameras & Lenses For Outdoor Pet Adventures.
Photo by Arletta Fussell. Sony Alpha 7 IV. Sony 24mm f/1.4 G Master. 1/1000-sec., f/2, ISO 125
Alvaro Valiente
”The Sony Alpha 7 IV is my main camera. Since I’m a photographer and filmmaker, the Sony Alpha 7 IV is the perfect match for me. Being hybrid, I can get the best of both worlds and switch mode in seconds so I don’t miss anything. Previously I had the Sony Alpha 7 III and the update was more than worth it. Better autofocus, articulating screen, and recording in 4K 60fps 10bit 4:2:2 are some of the reasons I got this camera. The quality I get is absolutely amazing and I couldn’t ask for more. Works like a charm and I know I can trust in this camera for any kind of assignment. Without a doubt, it is the first to go in my backpack for every adventure.
Read more in What’s In My Bag: 2 Cameras & 4 Zooms For Outdoor & Landscape Photography.
“The Namibian desert in all of its glory by sunrise. Captured during a helicopter flight. It was incredible to be able to get this photo and witness the greatness of the desert in that way.” Photo by Alvaro Valiente. Sony Alpha 7 IV. Sony 24-70mm f/2.8 G Master. 1/400-sec., f/2.8, ISO 500
David Le
“On a wedding day I run a two-camera setup which consists of two amazing Sony Alpha 7 IVs. I’d describe this body as the perfect wedding camera body - plenty of megapixels, lightweight, feature-packed and the autofocus ability for the various aspects of wedding day is amazing. I shoot primes on wedding day so the dual camera setup allows me to run two separate focal lengths, depending on the space and situation I am capturing. The Sony Alpha 7 IV is so versatile, in this shot it’s paired with the Sony 35mm f/1.4 G Master, and the walk back down the aisle while confetti is thrown. The eye focus system and its ability to lock into the subject really comes into its element even with confetti coming into the frame.”
Read more in What’s In My Bag: The Tools Of The Trade For A Wedding Photographer Who Switched To Sony.
Photo by David Le. Sony Alpha 7 IV. Sony 35mm f/1.4 G Master. 1/4000-sec., f/2, ISO 100
Scott Howes
“Being a hybrid shooter, the Alpha 7 IV ticks all the boxes for my needs. It’s my workhorse and being able to switch from photo to video in an instant is great for being in the field. Being a hybrid shooter, the Alpha 7 IV is so perfect for my needs. It’s my workhorse and being able to switch easily between photo to video in an instance is great for being in the field. Having a camera that is this powerful for both photo and video takes the stress out of carrying two camera bodies with as I know the Alpha 7 IV will deliver high quality photo and video.”
Read more in What’s In My Bag: A Full Pack Of G Masters For Travel & Adventure Storytelling.
Photo by Scott Howes. Sony Alpha 7 IV. Sony 85mm f/1.4 G Master. 1/200-sec., f/11, ISO 100
Learn more about the Sony Alpha 7 IV HERE.
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