Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


Gearheads Unite! Follow These Creatives On TikTok For More Sony Gear Info In Your Feed

Is there anything better than unboxing a brand new Sony Alpha camera or Sony lens? Many photographers and videographers have a special attachment to their gear, and it’s fun to see what other creatives use for their work. This week we’re featuring a group of Sony shooters who are sharing videos about their Sony Alpha cameras and lenses on TikTok. Follow their accounts for more Sony gear in your feed. Don’t forget to follow @sonyalpha for more Sony creative content in your feed and the latest from the Alpha Universe.

Check out this group of Sony shooters who are sharing videos about their Sony Alpha cameras and lenses on the platform.


On the @sonyalpha TikTok account, you’ll see not only more travel and adventure content from your favorite photographers and videographers, you’ll find shooting tips, gear news and more. In the TikTok video below Sony Artisan and wedding photographer Kesha Lambert (@keshaloveshats) shares what’s in her wedding photography kit, and we have major gear envy! She has the Sony Alpha 1, Sony Alpha 7R IV and Sony Alpha 9 II cameras and the Sony 85mm f/1.4 G Master, Sony 24mm f/1.4 G Master, Sony 90mm f/2.8 Macro G, Sony 50mm f/1.2 G Master, Sony 70-200mm f/2.8 G Master, Sony 135mm f/1.8 G Master, Sony 12-24mm f/2.8 G Master, Sony 14mm f/1.8 G Master lenses. 

Jason Frankle – @worldpins

Jason Frankle is a commercial and travel photographer based in Los Angeles. The Alpha Collective member’s TikTok often shows him with different Sony cameras and lenses and recently the Sony Xperia 5 III. In the video below he takes the smallest full-frame camera, the Sony Alpha 7C, and the Sony 24mm f/2.8 G lens to Yosemite. Follow him to see which Sony gear he uses next. 

Kostas Garcia – @kostasgarcia

Kostas Garcia is an adventure photographer and videographer based in Los Angeles. His TikTok videos are specifically geared toward other creatives, with discussions of the gear he uses, tips for growing your business and more. He shoots with the Sony Alpha 7S III, and his video below he shares all of the Sony lenses in his kit, which include the Sony 24-70mm f/2.8 G Master, Sony 16-35mm f/2.8 G Master, Sony 12-24mm f/2.8 G Master and Sony 85mm f/1.4 G Master. Follow him for more content geared toward creatives.

Sidney Diongzon – @sidneydiongzon

Sidney Diongzon is a YouTube content creator now sharing his knowledge on TikTok with a focus on all things camera gear, tech and travel. His TikTok videos range from showing what’s in his camera bag and home studio setup, to behind-the-scenes for his videos and even some quality creative entertainment to make you laugh. Follow Diongzon for more Sony gear and creative content.

Andrea – @aa.vision

Andrea is a street and travel photographer based in London. On his TikTok he goes behind-the-scenes of his shoots to show his Sony Alpha 7 IV while providing shooting tips, gear performance results and more. Here he shares his favorite lens, the Sony 12-24mm f/4 G, and you can follow his account for more Sony in your feed. 

Jenny Alice – @jennyalicefilms

Filmmaker Jenny Alice posts a ton of great TikTok content for videographers, often featuring her beloved Sony FX6 like in the video below. She also takes a closer look at the different accessories that have made her life easier as a filmmaker and you can see her different setups throughout the videos in her account.

Sebastien Jefferies – @sebastienjefferies

Creative Sebastien Jefferies posts all kinds of gear-related content on his TikTok account. He shares some of his favorite gear for creating content for social media as well as tips for editing and more. Check out his video below as he unboxes the new Sony Alpha 7 IV.

Cassidy Lynne – @cassidylynnephoto

Cassidy Lynne is a Michigan based photographer who loves her Sony mirrorless. Her TikTok videos show the funny side of a photographer’s life, like in the relatable video below when your friends just don’t understand your gear obsession. She also posts helpful information for other photographers on how to build a successful business.


Shop Now

Banner image

The Sony Community Is Growing On TikTok, Follow These Creatives & @SonyAlpha To Keep Up

Tips For Creating TikTok Videos & How Photographers Can Leverage The Platform

See Some Of The Best Creatives On TikTok For Tips, Inspiration & More

Celebrating 10 Years Of Sony Full-Frame Mirrorless

For This Creator, Switching To Sony Came Down To Community

“Why I'm Buying the Sony Alpha 9 III”

Quick Guide: How To Update Your Sony Camera's Firmware

5 Tips For Landscape Photography

5 Things To Know About The Sony ZV-1 II

Why This APS-C Shooter Reaches For The Sony Alpha 6700

Best Lenses For Content Creators & Vloggers 

See Why This Leading Wildlife Conservation Photographer Is Making The Switch To Sony


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.

Banner image