The holiday savings continue at Sony with deals like $500 off the Sony Alpha 7 III and Sony Alpha 7 II and $100 off the Sony ZV-E10. You can also save on a variety of Sony lenses including $100 off the Sony 14mm f/1.8 G Master, Sony 24mm f/1.4 G Master, Sony 35mm f/1.4 G Master, Sony 50mm f/1.2 G Master, Sony 85mm f/1.4 G Master and many more. See a snapshot of the savings below and visit our Promos page for a complete list of special pricing.

See the complete list of current holiday deals to save big on Sony Alpha cameras and Sony lenses this season.

Save Now On Sony Alpha

The Sony Alpha 7 III is a longtime favorite among a wide range of Sony shooters – landscape and astrophotographers, wedding photographers, street photographers, vloggers, filmmakers and more. Whether it be photo or video, content creators of all kinds continue to include the camera in their kits for its compactness and low light capabilities. Learn more about the Sony Alpha 7 III in this Alpha Spotlight, and get it now for $500 off HERE.

The Sony Alpha 7 II, while not the newest is the lineup, is not to be underappreciated. The classic camera is a solid performer in low light and continues to be found in the packs of hobbyists and pros alike. It’s a solid option for street and travel photographers who want to capture the beauty of both cities and backcountry, landscape and astro photographers who want to preserve the details of low light scenes, and wedding photographers who need a backup camera for those once-in-a-lifetime moments on wedding day. Learn more about the Sony Alpha 7 II in this Alpha Spotlight and get your own Sony Alpha 7 II HERE.

G Master Deals

You can also save on a variety of Sony G Master primes including $100 off the Sony 14mm f/1.8 G Master, Sony 24mm f/1.4 G Master, Sony 35mm f/1.4 G Master, Sony 50mm f/1.2 G Master, Sony 85mm f/1.4 G Master.