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Alpha Spotlight: The Sony Alpha 7 III (Currently $300 Off Through September 17!)

With its combination of high quality imagery and 4K video, the Sony Alpha 7 III continues to be a mainstay in the kits of many creators. Hybrid shooters love the camera for its ability to deliver consistent results. Not only that, it’s versatile enough to create just about anything while on the go. Now through September 17, 2023, you can save $300 off the Sony Alpha 7 III camera body or $300 off the Sony Alpha 7 III and 28-70mm lens. Take a look at what creators have shot using the camera and what they have to say about using it for their work. Get your own Sony Alpha 7 III HERE.

With its combination of high quality imagery and 4K video, the Sony Alpha 7 III continues to be a mainstay in the kits of many creators.

After 12 years with Canon, video creator and former Boston Red Sox videographer Kellan Reck decided to go all in on Sony with the purchase of the Sony Alpha 7 III. “There's more involved in fully switching, so I wanted to start with a functional camera body that wasn't going to crush my budget. The Sony Alpha 7 III was in that perfect price range. It gave me all the features I wanted, and then I could start to think about lenses and upgrading and swapping over from Canon there. So because this camera body wasn't the latest and most expensive, I was able to allocate funds into getting new lenses and making the full transition, which I think is what is great about Sony cameras…is that they're not going to break your bank.” Read more in 6 Reasons Why This Video Creator Switched From Canon To Sony.

Landscape and nature photographer Katrina Thompson never leaves home without her Sony Alpha 7 III. “I am in love with this 24-megapixel full-frame camera,” she says. “There are many times that I need to raise the ISO to adjust for shutter speed, for example, capturing crisp and clear hummingbird wings. This camera is a master at minimizing noise, and the slight noise I get is an easy touch-up in photo editing software. Another major feature of this camera for me is the pull-out touch screen. I often find myself shooting a sunset less than a few inches off the ground, and this screen allows me to get super low with incredible ease and function to capture the shot I’m looking to achieve without compromising quality by laying on the ground/mud looking through the viewfinder, this feature alone was a win for me. It's such a versatile camera and with such an incredible dynamic range it is capable of a multitude of pictures in various settings with little to no sacrifice on quality and professional print capabilities.” Read more in What’s In My Bag: Professional Landscape & Nature Photographer's Simple Kit.

Photo by Katrina Thompson. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/6-sec., f/22, ISO 50

Photo by Katrina Thompson. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/6-sec., f/22, ISO 50

Photo by Katrina Thompson. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/250-sec., f/22, ISO 125

Photo by Katrina Thompson. Sony Alpha 7 III. Sony 16-35mm f/2.8 G Master. 1/250-sec., f/22, ISO 125

Wedding photographer David Le wisely packs the Sony Alpha 7 III as a backup camera on wedding day. “As I run a two-camera system, my backup camera system is the Alpha 7 III, which I used to run as my main dual body system. When I upgraded to the Sony Alpha 7 IV, I kept one of the Sony Alpha 7 IIIs as my backup camera. It still packs a punch, and anyone looking to step into the mirrorless world would not be disappointed in it. I love  the tilt up and down screen of the Sony Alpha 7 III. It really helped when shooting from the hip and allowing me to get different perspectives with the ability to stay in line with my subjects compared to the tilt out screens.” Read more in What’s In My Bag: The Tools Of The Trade For A Wedding Photographer Who Switched To Sony.

Photo by David Le. Sony Alpha 7 III. Sony 35mm f/1.8. 1/1000-sec., f/3.5, ISO 100

Photo by David Le. Sony Alpha 7 III. Sony 35mm f/1.8. 1/1000-sec., f/3.5, ISO 100

Photo by David Le. Sony Alpha 7 III. Sony 35mm f/1.8. 1/2500-sec., f/1.8, ISO 250

Photo by David Le. Sony Alpha 7 III. Sony 35mm f/1.8. 1/2500-sec., f/1.8, ISO 250

Commercial and editorial photographer Hilaire Baumgartner uses the Sony Alpha 7 III to create stunning food imagery. “I often get asked what led me to start shooting Sony, but the truth is, Sony is the first and only brand I’ve ever shot with. I started with the Sony Alpha 6000, and upgraded to my current body, the Alpha 7 III. I know there are a lot of amazing tech aspects to this body, but my favorite and most used is the touch screen focus control. I also love how light it is. I often shoot handheld and appreciate my hands not fatiguing quickly. All in all, it’s a really great, compact, full frame body!” Read more in What’s In My Bag: An Alpha 7 III Kit For Mouth-watering Food & Drink Photography.

Photo by Hilaire Baumgartner. Sony Alpha 7 III. Sony 90mm f/2.8 Macro G.

Photo by Hilaire Baumgartner. Sony Alpha 7 III. Sony 90mm f/2.8 Macro G. 1/125-sec., f/16, ISO 100

Photo by Hilaire Baumgartner. Sony Alpha 7 III. Sony 50mm f/1.8

Photo by Hilaire Baumgartner. Sony Alpha 7 III. Sony 50mm f/1.8. 1/125-sec., f/10, ISO 250

The Sony Alpha 7 III was landscape photographer Oliver Whone’s first camera back in 2018, and one that still remains in his bag to this day.  “At the time I’d discovered the genre of astro-landscape photography and found myself completely fascinated with our ability to capture beautiful night skies with detail and color in the Milky Way using readily available high-end consumer products. And then the Alpha 7 III with its then revolutionary low-light capabilities was released, leading me to pull the trigger on a camera purchase, and kick-starting my venture into what would eventually lead to professional landscape photography. And even though I’ve since invested in the Alpha 7R IV, I still keep the Alpha 7 III in my bag at all times for two reasons: vlogging and astrophotography.”

He continues, “Its video capabilities are outstanding for shooting vlogs when I’m solo out in the field: log profiles, face tracking, and the ability to ramp the ISO quite significantly in low-light scenarios all make this a great vlogging camera despite the lack of a flip-out screen. And its excellent 24 megapixel sensor still makes this my go-to for astrophotography. The 24 megapixel sensor is just so forgiving when seriously pushing the ISO during moonless nights, allowing me to capture low noise photographs, which are easily cleaned up in post. I’m clearly very attached to this camera; it has enabled me to have wonderfully humbling experiences beneath Tasmania’s exceptionally dark night skies.” Read more in What’s In My Bag: 2 Cameras & 3 Lenses For Rugged Wilderness Landscape Photography.

Photo by Oliver Whone. Sony Alpha 7 III. Sony 24mm f/1.4 G Master. 13 sec., f/2, ISO 8000

Photo by Oliver Whone. Sony Alpha 7 III. Sony 24mm f/1.4 G Master. 13 sec., f/2, ISO 8000

Landscape photographer Jeroen Schouten also includes the Sony Alpha 7 III in his bag as a backup camera to his Sony Alpha 7R III. “The two cameras are of the same generation and they look and work almost exactly the same, same button layout etc. This allows me to easily switch between the two. I once did a trip to Iceland a few years ago when I had just started out as a photographer. It’s one of those must-see locations for landscape photographers. About halfway through the journey my tripod broke and I couldn’t take the photos I wanted to take anymore since most of my shots need a tripod (long shutter speed etc). I learned the hard way that I should always have a backup for all the things I need for my photography. Since that day I always have a spare tripod in my trunk and carry an additional camera with me.” Read more in What’s In My Bag: A Kit For Capturing Landscape Photos At “The Perfect Moment”.

Photo by Jeroen Schouten. Sony Alpha 7 III. Sony 24-105mm f/4 G. 1/40 -ec., f/8, ISO 100. Panorama of two.

Photo by Jeroen Schouten. Sony Alpha 7 III. Sony 24-105mm f/4 G. 1/40-sec., f/8, ISO 100. 

Photo by Jeroen Schouten. Sony Alpha 7 III. Sony 70-200mm f/4 G. 1/80-sec., f/5.6, ISO 200 + 1/6-sec., f/14, ISO 100 (focus stack)

Photo by Jeroen Schouten. Sony Alpha 7 III. Sony 70-200mm f/4 G. 1/80-sec., f/5.6, ISO 200 + 1/6-sec., f/14, ISO 100

Creative portrait photographer Ashton Sotiro chooses the Sony Alpha 7 III to capture her style of photography. "Being a creative photographer means having no limits, so why should my camera have any? When I made the decision to upgrade from a Nikon DSLR, I knew I wanted to make the switch to Sony. I ultimately chose the Sony Alpha 7 III as a well-rounded and capable instrument for my art. Sony’s Eye Autofocus was the biggest selling point, as my subjects are constantly in motion. From couples moving together to artists in their zone, I rarely interrupt passion at play, and I need my gear to capture those fleeting moments in focus." Read more in What’s In My Bag: A Pair Of Lenses For Creative Portraiture.

Photo by Ashton Sotiro. Sony Alpha 7 III. Sony 24-70mm f/2.8 G Master. 1/200-sec., f/2.8, ISO 100

Photo by Ashton Sotiro. Sony Alpha 7 III. Sony 24-70mm f/2.8 G Master. 1/200-sec., f/2.8, ISO 100

Photo by Ashton Sotiro. Sony Alpha 7 III. Sony 24-70mm f/2.8 G Master. 1/400-sec., f/2.8, ISO 160

Photo by Ashton Sotiro. Sony Alpha 7 III. Sony 24-70mm f/2.8 G Master. 1/400-sec., f/2.8, ISO 160

Landscape and travel photographer Daniele Boffeli includes the Sony Alpha 7 III in his kit as a general second body and his go-to for certain shooting scenarios. “The Sony Alpha 7 III is my choice when I am working in low light and I’ll need to use a high ISO. Also when I have work that requires a lot of photographs at a standard resolution, such as weddings or events.” Read more in What’s In My Bag: 2 Cameras, 3 Primes & 4 Zooms For High-End Travel Photography.

Photo by Daniele Boffelli. Sony Alpha 7 III. Sony 24-105mm f/4 G. 1/25-sec., f/4, ISO 5000

Photo by Daniele Boffelli. Sony Alpha 7 III. Sony 24-105mm f/4 G. 1/25-sec., f/4, ISO 5000

Photo by Daniele Boffelli. Sony Alpha 7 III. Sony 50mm f/1.8. 1/3200-sec., f/1.8, ISO 100

Photo by Daniele Boffelli. Sony Alpha 7 III. Sony 50mm f/1.8. 1/3200-sec., f/1.8, ISO 100

Learn more about the Sony Alpha 7 III HERE.

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