Earlier in the summer, Jason Vinson of Fstoppers.com wrote about Sony’s Kando Trip and why he was excited to be attending this year. Now, having attended Kando Trip 3.0 last week, he’s written a recap article sharing his thoughts on how Sony is using experience, community and education to build a brand like no other.
“The Kando community gets you comfortable with being uncomfortable — shooting what you don’t normally shoot and learning to apply it to what you do. It grows your network and more importantly, your self-worth.” – Jason Vinson, Fstoppers.com
“There was Sony support on-site, and they took amazing care of all my gear that I dropped off for free, and there were some crazy good giveaways too, from lenses to cameras and even multiple airplane rides to do aerial photography with Chris Burkard. ”
Referring to #SonyKandoTrip as the anti-trade show, he was particularly impressed by the access to gear and encouragement to use it in a real-world environment.
"To remove all boundaries between you and creating, they had a building filled will models, clothes, and accessories. And these were not work-for-free-or-trade style models. These were models found on ad campaigns and fashion show runways. You could even check out a good-looking puppy for a photo shoot if that's what you wanted. From there, they had multiple sets scattered across the grounds.”
The creative shooting experiences were just one aspect of the event that surprised Vinson. The focus on education and feeling of community allowed him to learn from the pros but to never feel lower on the totem pole, and the opportunity to engage with Sony engineers and reps who really listened to what he had to say was further proof for him that this wasn’t just any brand.
“The community that filled the space called Kando 3.0 was second to none. Every event I have ever been to, there is always some type of segregation between student and teacher. Teachers are always open and willing, but there is always that invisible line that makes you feel like you are lower on the totem pole. Teachers' lounges or reserved seating. Special name tags or entry badges that say ‘you are not equal.’ But at Kando, that feeling just wasn't there.”
“The Kando community gets you comfortable with being uncomfortable — shooting what you don’t normally shoot and learning to apply it to what you do. It grows your network and more importantly, your self-worth.”
Read the full article here.