Special fall pricing on Sony cameras and lenses is here. Save big with $300 off the Sony α7 III camera body and Sony α7 III + lens kit, $500 off the Sony α9, and $100 off the Sony ZV-1. Add the lens you’ve been wanting to your kit – current discounts on lenses include $300 off the Sony 24-105 f/4 G, $200 off the Sony 16-35mm f/2.8 G Master, Sony 24-70mm f/2.8 G Master and Sony 70-200mm f/2.8 G Master and $50 off the Sony 20mm f/1.8 G. See some more special fall deals below and visit our Promos page for a complete list of Sony Alpha special pricing.

• $300 off the Sony α7 III
  
  
• $300 off the Sony α7 III & 28-70mm Zoom Lens
  
  
• $500 off the Sony α9
  
  
• $500 off the Sony α7R IV
  
  
• $500 off the Sony α7R II
  
  
• $100 off the Sony ZV-1
  
  
• $300 off the Sony 24-105 f/4 G
  
  
• $200 off the Sony 16-35mm f/2.8 G Master
  
  
• $200 off the Sony 24-70mm f/2.8 G Master
  
  
• $200 off the Sony 70-200mm f/2.8 G Master
  
  
• $50 off the Sony 20mm f/1.8 G
  
  
• $200 off the Vario-Tessar T* FE 16-35mm f/4 ZA
  
  
• $200 off the Vario-Tessar T* FE 24-70mm f/4 ZA
  
  
• $100 off the Sonnar T* FE 55mm f/1.8 ZA
  
  
• $50 off the Sony 85mm f/1.8
  
  
• $50 off the Sony 35mm f/1.8
  
  
• $50 off the Sony 50mm f/1.8

See the complete list of gear with special pricing HERE.