Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


Sony Creators Celebrate #BeAlpha In Los Angeles

The Be Alpha movement continues to inspire creators across the country, and the latest #BeAlpha event in Los Angeles was one for the books. Hundreds of Sony creators lined up at ROW DTLA to try out the latest Sony mirrorless cameras and lenses on a plethora of shooting opportunities throughout the venue.

Rooftop skateboarding and rollerskating, aerialists, dancers, a desert, snowfall and the inside of a hot air balloon – this event was jam-packed with an insane variety of dynamic sets to make content creators swoon. Check out just some of the magic captured that night below and search the #BeAlpha hashtag for even more. Events for the #BeAlpha movement have also hit cities like New York, San Francisco and Seattle. Visit AlphaUniverse.com for updates on future Be Alpha events near you and share your own “Be Alpha” content on social media with the tag #BeAlpha.





















Shop Now

Sony Community Celebrates World Photography Day With Be Alpha Event

Sony Community Gathers In San Francisco For #BeAlpha Event

Creators Come Together In Seattle For Sony #BeAlpha Event

Camera Setup Tips For Astrophotography

Sony Electronics Introduces Three Wide-angle E-Mount APS-C Lenses

Savings Snapshot – See June Deals On Select Sony Gear


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.