The Be Alpha movement continues to inspire creators across the country, and the latest #BeAlpha event in Los Angeles was one for the books. Hundreds of Sony creators lined up at ROW DTLA to try out the latest Sony mirrorless cameras and lenses on a plethora of shooting opportunities throughout the venue.

Rooftop skateboarding and rollerskating, aerialists, dancers, a desert, snowfall and the inside of a hot air balloon – this event was jam-packed with an insane variety of dynamic sets to make content creators swoon. Check out just some of the magic captured that night below and search the #BeAlpha hashtag for even more. Events for the #BeAlpha movement have also hit cities like New York, San Francisco and Seattle. Visit AlphaUniverse.com for updates on future Be Alpha events near you and share your own “Be Alpha” content on social media with the tag #BeAlpha.