You don’t have to be a tech or gear vlogger to create content with or about your favorite Sony cameras and lenses. Beauty, fashion, food, travel, wellness…no matter the theme of their content, these vloggers often rely on Sony cameras to get the job done. If you’ve been wanting to enter the world of vlogging, make sure you check out our 10 Essentials For Getting Started In Vlogging, and visit our Vlogging page for more tips and details on the latest gear for content creation – like the new Sony ZV-E10 II.

Beauty, fashion, food, travel, wellness…no matter the theme of their content, these vloggers share how they rely on Sony cameras to get the job done.

Jessica Hirsch – @cheatdayeats

Sony Alpha Ambassador Jessica Hirsch is the food content creator behind @cheatdayeats, and her vlogs feature foods that are the definition of indulgent! How does she get that dynamic, mouthwatering footage that jumps off your screen? With her Sony Alpha setup, of course! She pairs her Sony Alpha 7S III with lenses like the Sony 24-70mm f/2.8 G Master and Sony 90mm f/2.8 Macro G to get all of the delicious details. Just check out the post featuring Hirsch and a delectable strawberry shortcake trifle – yum!

Jason Frankle – @worldpins

Jason Frankle is a Sony Alpha Ambassador and hybrid content creator. “I enjoy spending my free time helping clients create engaging short-form video advertisements on social media and creating camera tutorials and behind-the-scenes videography content across my social media channels,” he says. On his TikTok you’ll see stunning videos of the beautiful places he travels, as well as vlogs about different gear he uses on the road. His go-to camera is the Sony Alpha 7R IV and you can read more about all of the camera gear he uses for his content in What’s In My Bag: A Sony Alpha, Xperia & Ultra-Compact Camera Kit For Photo & Video Content Creation.

Anjhon Sorza – @thatguyanjhooon

Anjhon Sorza is another hybrid content creator with a focus on product, travel and lifestyle. He posts everything from photos of his travels through different cities to videos of his cooking and trying new restaurants. Watch the post below sharing his images taken during a quick stroll through the city with the Sony ZV-1, and check out this post of his for the more recent images taken with the new Sony ZV-E10 II on his latest trip to Manila.

Simone Sharice – @simonesharice

Simone Sharice is a beauty, lifestyle and wellness vlogger. From product reviews and styling tips to outfit checks and story times, her vlogs are always thoughtful and inspiring. She currently uses the Sony ZV-E10 for her content creation like in the TikTok below. She also posts vlogs on her YouTube Channel and you can hear more about why she loves to use the camera in her YouTube video below.

Philip Lemoine – @philiplemoine

Creator Philip Lemoine calls himself a “wannabe food influencer.” Well congratulations, Philip - we’ve been influenced! Just check out these close-ups of him making a smashburger – talk about cooking ASMR. His go-to for filming anything vertically is the Sony FX30, and when he’s shooting POV shots that include his Sony FX30 in it, then he’ll typically use his phone to show off the Sony camera and its performance.

Malana – @malananavarre

Malana is a fashion, beauty and home content creator. You’ll find her showing off shopping hauls, self-care tips and more. While she’ll use her phone on occasion, she really wanted to step up her photos and videos with a camera - and she chose the Sony Alpha 6000. “I was asked if this would be a good vlog camera, and this is actually why I bought this camera. Because I really wanted to start getting into vlogging, possibly YouTube. So if you’re needing a camera that also serves as a vlogging camera, I think this would be a great option.”