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Engadget On "Why Sony Is Still Winning"

In a recent article for Engadget.com, Steve Dent explains how Sony’s advancements and innovations in sensor, camera and lens technology have made the company the leader in full-frame and why Sony continues to outpace others in the full-frame camera market.

“Sony's autofocus system is miles ahead of both Nikon and Canon.” - Steve Dent, Engadget.com

“[A]s many reviewers discovered, Sony's autofocus system is miles ahead of both Nikon and Canon. Sony has a very powerful advantage because it builds its own sensors and electronics, and has more expertise in designing autofocus software, too. It's painfully clear just how far behind Canon's sensors and processors are, judging by the lack of full-frame 4K, awful rolling shutter and slowish autofocus speeds.”

“Even Nikon, which did its best to match the α7 III and α7R III feature for feature, couldn't build an autofocus system that's close to matching what Sony has. Meanwhile, Sony keeps innovating, as it has shown with the incredible new autofocus system on the α6400. That system is bound to show up on its next-generation α7 IV cameras, which will leap even further ahead of its rivals.”

Read the full article here.

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