In an era where capturing everyday moments has become an integral part of our lives, more people are turning to the Sony Alpha 7C II as their go-to camera for its perfect blend of performance and portability. It's a full frame with advanced features wrapped up in a compact and lightweight body, making it an ideal companion for daily adventures. Whether documenting spontaneous street scenes, family gatherings, or coastal landscapes or travel vlogs, creators are choosing to add the Sony Alpha 7C II to their kit. See who's shooting with the new camera below and learn more about the Sony Alpha 7C II HERE.

Why creators are turning to this compact, full-frame Sony Alpha as their go-to camera for its perfect blend of performance and portability.

Sidney Diongzon

Hybrid creator Sidney Diongzon has used a wide variety of Sony Alpha cameras over the years, and in this Alpha Universe YouTube short he shares his top three reasons why the Sony Alpha 7C II has become his go-to camera.

Kyle Kotajarvi

The Sony Alpha 7C II can also go beyond the everyday to capture beautiful visuals for cinematic film. You can see an example of this below as creator Kyle Kotajarvi shares the serene beauty of the Faroe Islands, all filmed on his Sony Alpha 7C II.

Renee Hahnel

Sony Alpha Ambassador Renee Hahnel is always on the go (there’s a reason she goes by “Renee Roaming”!) In the Alpha Universe YouTube short below, watch as she hikes her favorite winter trails in Washington with the perfect on-the-go setup for her work – the Sony Alpha 7C II and Sony 24-50mm f/2.8 G. 

Filip Ljungberg

Photographer Filip Ljungberg explains how it can be a challenge to lug out all of your camera gear to actually take photos. Here he explains why he purchased the Sony Alpha 7C II to now use as his everyday camera, and how it helps him actually get out and shoot.

Vitor Rodrigues

In this Alpha Universe YouTube short, photographer Vitor Rodrigues takes the Sony Alpha 7C II to the California coast. Watch as he captures the beautiful views to create stunning landscape photography.

Zac Watson

Hybrid creator Zac Watson says the Sony Alpha 7C II has become his favorite everyday camera. In this video he shares everything he loves about it – calling the RAW images, autofocus and stabilization all top notch. He also says the video performance for the camera is great, even at 60fps when it’s cropped. He even shares what he calls a few shortcomings, but all are manageable and hasn’t stopped him from using the camera every day.