"If you want to capture a good photo, you have to be fully immersed in the moment," says Alpha Collective member J.N. Silva (@jnsilva). 

In this video he does just that, fully immersing himself into the world of the Coachella Valley Music and Arts Festival. Bobbing and weaving through crowds, Silva uses his α7R III and what he calls the "Holy Trinity" set of lenses to capture all of the elements that make a festival great.