Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


See What’s New On The @SonyAlpha TikTok

Photography inspiration, behind-the-scenes videos, shooting tips, gear news…the @sonyalpha TikTok channel is a constant flow of content to keep you on your creative toes. See some of the latest videos from @sonyalpha on TikTok below and make sure you follow the channel to see more from your favorite Sony creatives.

That’s right, @sonyalpha is on TikTok and we’re bringing you creative content featuring your favorite Sony photographers and videographers.

What’s Your Fav?

In this video by Cassidy Lynne (@cassidylynnephoto), we take a look at the Sony 35mm f/1.4 G Master and Sony 85mm f/1.4 G Master for portrait photography. Which one is your favorite? 

What You See Vs. What Your Sony Alpha Sees

Wildlife and conservation photographer Lydia Ripplinger @lydebug gives us a look at a group of bison through her Sony Alpha 9 camera and Sony 200-600mm f/5.6-6.3 G lens.

It’s Always Been You

Street, astro, landscape, travel…the Sony 24mm f/1.4 G Master has always been the lens to get the job done.

BRB, Going To The Forest

Have you seen the new Sony 16-35mm f/4 G PZ lens yet? Just take a look at the insane footage captured by Braedin Toth (@braedin_toth) of the Alpha Collective in the video below.

That Moody Rain Vibe

In this video Jeremy Cohen (@jeremycohen) of the Alpha Collective takes a walk around New York City on a rainy day for some street photography with his Sony Alpha 1 and Sony 100-400mm f/4.5-5.6 G Master.

Capturing Crisp Milky Way Views

Photographer Michael Abramyan (@mikeabr) gives us a Milky Way Tutorial featuring the Sony Alpha 7 III and Sony 85mm f/1.8.

Say It With Us, “Pack Backups”

Photographer Cassidy Lynne (@cassidylynnephoto) returns in this video where she shares what’s in her bag to photograph a wedding (hint…it’s the Sony Alpha 9 II, Sony Alpha 7 II, Sony 35mm f/1.4 G Master and Sony 85mm f/1.4 G Master).

Who Doesn’t Love A Good Moon Shot?

Using the Sony Alpha 7 IV and Sony 600mm f/4 G Master, photographer Tristan Zhou (@trystanez) takes this stunning moon image over the city.

The Location Vs. The Shot

Take a behind-the-scenes look at creative Cole Parker (@colepark.er) using his Sony Alpha 7 III and Sony 20mm f/1.8 G lens for this beautiful beach photo.

A Beautiful View

This timelapse by the master, Sony Artisan Drew Geraci (@drewgiggity), shows off the beauty of the Sony Alpha 1 and the new Sony 16-35mm f/4 G PZ lens…oh, and the sky too.

The Perfect Action Shot

Alpha Collective member Phil Nguyen (@philngyn) uses the high frame rates of the Sony Alpha 1 to snag the perfect action shots of skateboarders at Venice Beach.

Try This For Natural Candids

Sony Artisan and leading wedding photographer on TikTok Kesha Lambert (@keshaloveshats) shares a tip to try at your next shoot for natural candid shots, featuring the Sony 70-200mm f/2.8 G Master II lens.


Shop Now

Banner image

Ignite Your Creative Fire With These Photography & Video Innovators On TikTok

See What These TikTok Creatives Are Capturing At Night

Get a New Look At The Night Sky - Follow These Amazing Astrophotographers On TikTok

Photo Fundamentals: How To Expose Astro Photos

See Why This Leading Wildlife Conservation Photographer Is Making The Switch To Sony

Take A Deep Dive Into The New Sony Alpha 7R V

5 Tips For Landscape Photography

Best Lenses For Content Creators & Vloggers

Create Action! See how we're supporting local organizations through funding, storytelling & collaboration. 

Up-Close With The New Sony 20-70mm f/4 G Zoom


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.

Banner image