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Alpha Spotlight: A Portable & Versatile Powerhouse Of A Camera

When the Sony Alpha 7C was introduced as the world’s smallest and lightest full-frame camera, it brought a new level of portability and versatility to creators. An instant favorite among vloggers, videographers, street photographers and more for its outstanding compactness and performance, the camera was even named one of TIME’s Best Inventions of 2020. The Alpha 7C continues to find its way into creative kits of all kinds.

When the Sony Alpha 7C was introduced as the world’s smallest and lightest full-frame camera, it brought a new level of portability and versatility to creators.

A Vlogging, Video & Street Photography Powerhouse

Sony Artisan Michael Rubenstein used the Sony Alpha 7C to shoot most of the footage for his film, ‘The Knifemaker.’ “I had to travel to shoot this and wanted to pack light,” he says, “and the Alpha 7C with those prime lenses made that pretty easy. It’s probably half the size of the other Sony camera bodies I use and way less than the FX9. It still had a lot of features that I typically use and worked well in the low light situations that we had. It was just really easy to use.” Watch the film below and read more in Short Film,“The Knifemaker” Documents Art And Craftsmanship.

Creators and vloggers Jason Vong and Vivienne Lee like to include the Sony Alpha 7C in their kit, along with the trio of compact prime G lenses. “In terms of casual vlogging and photography, on the days when we want to take it easy and not carry too much stuff, we love to use the Alpha 7C. We especially like to use it with those new compact Sony G lenses. We like to use those small, lightweight primes on the Alpha 7C and carry it around for light photography work.” Read more in What’s In My Bag: Why This YouTube Team Focuses On Four Prime G-Series Lenses For Vlogging.

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Sony Alpha 7C paired with the Sony 50mm f/2.5 G

Photographer, filmmaker, Mandarin speaker, ultramarathon runner and influencer on China’s social media platforms Kyle Obermann recently used the camera with the new Sony 40mm f/2.5 G and Sony 24mm f/2.8 G for a lightweight kit when filming a year-long project documentary series called, ‘U.S.-China Journey to Net Zero.’ “I figured out that if you put the Sony Alpha 7C with one of these primes, you can use it on a gimbal that is intended for a point and shoot, which is much much lighter. So suddenly, you’re climbing the Tetons with an extremely lightweight kit that is also going to produce high-quality footage. It helps the storytelling and makes the climb much less frustrating.” Read more in Untold Stories Of Wilderness & Conservation Efforts.

Sony Artisan Ira Block likes to use the camera for street photography because its size diminishes the intimidation factor. “You certainly don't want to be walking around with three camera bodies and a 600mm lens,” he says. “I think it's less intimidating having a smaller system. That's one of the reasons I like the new Alpha 7C and the trio of Sony’s compact G lenses, because it's less intimidating compared with my Sony Alpha 1 and putting on a 24-70mm or some big lens. A smaller lens, and a smaller camera is a better situation.” Read more in Ira Block's Top Tips For Street Photography.

Photo by Ira Block. Sony Alpha 7C. Sony 24mm f/2.8 G. 1/1000-sec., f/2.8, ISO 640

Photo by Ira Block. Sony Alpha 7C. Sony 24mm f/2.8 G. 1/1000-sec., f/2.8, ISO 640

Photographer Stefan Liebermann ventures all over to capture beautiful images of the night sky and other natural beauty. He always includes the Alpha 7C in his kit when he knows he’ll be traveling a long way and needs to pack like. “It has the same sensor as the Alpha 7 III but much smaller and lighter,” he says. “This camera is used for long distance hikes when every gram counts.” Read more in What’s In My Bag: A Sony Alpha Kit For Mesmerizing Astro-Landscapes & Beyond.

Photo by Stefan Liebermann. Sony Alpha 7C. Sony 16-35mm f/2.8 G Master. 4-sec., f/22, ISO 100

Photo by Stefan Liebermann. Sony Alpha 7C. Sony 16-35mm f/2.8 G Master. 4-sec., f/22, ISO 100

Street photographer Quentin Mui relies on the quick and compact camera to never miss a moment. “When I transitioned over to street and street portraiture, I quickly realized how important it was to have fast, snappy and reliable AF. The Sony Alpha 7C was the perfect upgrade. The small and light form factor is ideal for a ‘run and gun’ street photographer. The flip out screen is clutch whenever I need to shoot from awkward heights and angles. And the AF! As a photographer that shoots in a variety of random, fast paced and frequently low-lit environments, the AF is everything I’d want it to be.” Read more in What’s In My Bag: A Sony Alpha Kit For Bold Street Photography & More.

Photo by Quentin Mui. Sony α7C. Sony 35mm f/1.8. 1/500-sec., f/1.8, ISO 2000

Photo by Quentin Mui. Sony Alpha 7C. Sony 35mm f/1.8. 1/500-sec., f/1.8, ISO 2000

Photographer and educator Al Thomas likes to use the camera to create beautiful portrait images like the one above. Read more and see more of his portraits taken with the Alpha 7C in ‘Only One Lens For One Year – Which Would You Choose?

Photo by Al Thomas. Sony Alpha 7C. Sony 50mm f/1.2 G Master. 1/4000-sec., f/2.8, ISO 100

Photo by Al Thomas. Sony Alpha 7C. Sony 50mm f/1.2 G Master. 1/4000-sec., f/2.8, ISO 100

Street photographer Gilbert Majekodunmi was a previous owner and big fan of the Sony RX1R series, and when the Alpha 7C came out, the camera was a no-brainer for him. The Sony 40mm f/2.5 G lens has become a newly permanent fixture on his Alpha 7C, and he says with this combination he feels like his beloved RX1R has been reborn in an enhanced overall package. “As a lover of the Sony RX1R, the 40mm f/2.5 G paired with the Alpha 7C is a beefed-up yet compact and weather sealed upgrade that I’ve always wanted. Fast autofocus and rangefinder style ergonomics make this combo a sure winner for me.” Read more in Why A "Cult Hero" Prime Lens Hits The Sweet Spot For This Street Photographer.

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Photo by Gilbert Majekodunmi. Sony Alpha 7C. Sony 40mm f/2.5 G. 1/320-sec., f/2.5, ISO 800

Street photographer Oliver Wallner achieves his unique style with a system that’s both compact and reliable, which he says is critical. He likes to use his Sony Alpha 7C paired with a lens like the Sony 24mm f/1.4 G Master to create. Read more in Bokeh & Depth – See How This Street Photographer Creates His Style With A Fast Wide-Angle Prime.

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Photo by Oliver Wallner. Sony Alpha 7C. Sony 24mm f/1.4 G Master. 1/500-sec., f/1.4, ISO 400

Learn more about the Sony Alpha 7C HERE.

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