The holidays are here and there is no better time to save on select Sony gear. Current deals include $500 off the Sony Alpha 7R IV, Sony Alpha 7R III and Sony Alpha 7 II, $300 off the Sony Alpha 7 III and $200 off the Sony Alpha 7C. You can also save big on a variety of lenses including $200 off the Sony 16-35mm f/2.8 G Master and Sony 24-105mm f/4 G, and $100 off the Sony 100-400mm f/4.5-5.6 G Master, Sony 12-24mm f/2.8 G Master and Sony 24-70mm f/2.8 G Master. Xperia deals are also here with $700 off the Sony Xperia PRO-I and $200 off the Sony Xperia 1 IV and Sony Xperia 5 IV, just to name a few. See a snapshot of some of the holiday savings below and visit our Promos page for a complete list of special pricing - including bundles where you can combine and save!

Current Special Deals

• $500 off the Sony Alpha 7R IV
  
  
• $500 off the Sony Alpha 7R III
  
  
• $500 off the Sony Alpha 7 II
  
  
• $300 off the Sony Alpha 7 III
  
  
• $200 off the Sony Alpha 7C
  
  
• $200 off the Sony 16-35mm f/2.8 G Master
  
  
• $200 off the Sony 24-105mm f/4 G
  
  
• $100 off the Sony 24-70mm f/2.8 G Master
  
  
• $100 off the Sony 100-400mm f/4.5-5.6 G Master
  
  
• $100 off the Sony 12-24mm f/1.8 G Master
  
  
• $100 off the Sony 35mm f/1.4 G Master
  
  
• $100 off the Sony 50mm f/1.2 G Master
  
  
• $100 off the Sony 24mm f/1.4 G Master
  
  
• $100 off the Sony 200-600mm f/5.6-6.3 G
  
  
• $100 off the Sony 90mm f/2.8 Macro G
  
  
• $700 off the Sony Xperia PRO-I
  
  
• $500 off the Sony Xperia PRO
  
  
• $200 off the Sony Xperia 1 IV
  
  
• $200 off the Sony Xperia 5 IV
  
  

See the complete list of gear with special pricing HERE.