Explore the

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)

I am a... *

(Select All That Apply)


What kind of camera(s) do you shoot with? *

(Select All That Apply)


See How These Lifestyle Vloggers Are Upgrading Their Gear To Upgrade Their Content

As we all know, the internet is a great way to connect with people and find content that we connect with. A growing number of lifestyle vloggers have become popular sharing content on daily life, travel, fashion and beauty, cooking, personal development, overall wellness and more. This has fed into the trend of “that girl” and making things aesthetic and romanticized. Many lifestyle vloggers have found that upgrading their equipment helps them achieve the aesthetic look they are going for. We’ve gathered some outstanding lifestyle vloggers making content on Sony cameras. Check out the list and be sure to subscribe to their channels as well as the Alpha Universe YouTube Channel.

Many lifestyle vloggers have found that upgrading their equipment helps them achieve the aesthetic look they are going for. Here are some of our favorites.

Adella Afadi

Adella Afadi’s YouTube channel is aimed at “encouraging women with thought-provoking conversations, lifestyle content and oversharing with vlogs.” She talks about topics including reality TV shows, the beauty standard (particularly for women), dating and marriage, and the influence of social media on our psyche. In the video below, she documents her attempt to make a habit out of getting up at 5am. She adds some humor to her videos but she also doesn’t shy away from talking about deeper issues. Adella shoots her content on the Sony Alpha 7C and the Sony ZV-E1. If you’re looking for realistic and honest lifestyle content, be sure to subscribe to her channel.

Simone Sharice

Simone Sharice is an Atlanta-Based content creator sharing work on YouTube, TikTok and Instagram. YouTube is by far her largest platform with 425K subscribers who love to watch her videos on fitness, beauty, travel, clothes, and how she left the corporate world to be a full-time content creator. Simone shoots her videos and images on the Sony Alpha 7 IV and the Sony 35mm f/1.4 G Master. We interviewed Simone about her work and one of our favorite comments was, “you should be inspired by what you're using to create content. When I pick up a Sony, it makes me want to tell a story. It makes me want to perfect my angles, perfect my quality, perfect my frames per second. It makes you kind of want to be perfect and learn. It kind of inspires me to want to try new things, and I think that's what you should use.” Read the full interview HERE.

Maria Fade

Maria Fade describes her channel better than we ever could. She states, “Your hot older sister basically sharing my camera roll. So it’s a lot of  fashion, content creation tips and all the inbetweens.” Through short, vertical videos, Maria shares bits and pieces of her life with her 80.6K subscribers. With wit and humor she talks about beauty, fashion, tech, and social media. She was recently in the market for an upgraded camera and talked with her audience about it for a month. She ended up getting the Sony ZV-1 and she has even stated that it has really improved her content. She shares her settings and basic setup in the video below.

Jessica Stansberry

Jessica Stansberry is a YouTube creator for all things productivity, technology and passive income. Basically, she’s a creator’s creator. Her YouTube covers getting paid to create content, the ins and outs of sponsorships, information for starting your own business, tech tutorials and more. Jessica started out as a digital marketing strategist, so she really knows what she’s talking about. She uses the Sony Alpha 7S III and the Sony 12-24mm f/2.8 G Master along with the Sony ZV-1 for shooting her vlogs. If you want to learn more about content creation and launching a YouTube channel, check out the video below!

Kim Dao

Kim Dao is an Australian blogger and Youtuber. She describes herself as “an ordinary girl who loves makeup, fashion and traveling!” She shares content on fashion, beauty, travel, and all things Japan, where she currently lives. With nearly 800K subscribers, Kim has become a trusted source for advice and inspiration on moving to a new country and pretty much all things lifestyle. She is known for her highly-produced videos which she shoots on her Sony Alpha 6400 and Sony RX100 VI. She also recently tested out the Sony ZV-E1 and called it “The best Vlogging Camera.” Check out her channel and subscribe to keep up to date with her!


Shop Now

Banner image

The Best Prime Lenses For Video, Vlogging & Content Creation In 2023

Want To Up Your Vlogging Game? Check Out This Pro's 6 Tips

See How This Key Addition Gives You A Perfect Vlogging Setup

Quick Guide: How To Update Your Sony Camera's Firmware

2024 Sony ZV Buyer's Guide, Which Camera Is Right For You?

For This Creator, Switching To Sony Came Down To Community

5 Things To Know About The Sony ZV-1 II

How Fast, Sharp, Compact Zooms Make A Lightweight Dream Team

Why This APS-C Shooter Reaches For The Sony Alpha 6700

Best Lenses For Content Creators & Vloggers 

See Why This Leading Wildlife Conservation Photographer Is Making The Switch To Sony

5 Tips For Landscape Photography


Save with Sony Special Pricing
Did you like what you just read?

Take a minute and share this story with your friends.

Banner image