Explore the
Universe

Step 1 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

The Basics

Must contain at least 8 characters, an uppercase character, a lowercase character, a number and a symbol.
Next
By joining the Alpha Universe community, you agree to the Terms and the Sony Electronics Inc. Privacy Policy and certify that you are a U.S. resident. (CA Privacy Notice).

Personalize Your Profile

Step 2 of 2

Create your profile to get all your Alpha Program notifications in one convenient location.

Your Specialty *

(Select All That Apply)


I am a... *

(Select All That Apply)


(Optional)


What kind of camera(s) do you shoot with? *

(Select All That Apply)

BUY MORE
SAVE MORE
Buy 2 or more eligible lenses on top of already-discounted prices and receive Sony rebates of up to $200 per lens purchased! Rebates available on qualifying lens purchases made between November 19, 2021 and January 2, 2022 *Limitations Apply
Select 2 or more lenses to see your additional rebate
$0
TOTAL *
REBATE
Here’s how to earn your lens promo rebates:
Step 1:
Step 2:
Complete claim form including details for a minimum of two different eligible models (purchase at the same time not necessary). Images of purchase receipts and full UPC labels (clearly cut out of the packaging) are required.
Step 3:
Once your claim has been submitted, you’re done! You’ll be notified via email once your claim has been processed. You will then receive your rebate via a prepaid debit card!
Learn More about Cameras and Lenses

All Lens Rebates

Toggle Full List
Model Number Description Instant Rebate* Cash Back Rebate**
SEL1224GM FE 12-24mm F2.8 G Master $100 $100
SEL14F18GM FE 14MM F1.8 GM - $100
SEL1635GM FE 16-35mm F2.8 GM $200 $100
SEL200600G FE 200-600mm F5.6-6.3 G $100 $100
SEL20F18G FE 20mm F1.8 G - $100
SEL24105G FE 24-105mm F4 G OSS $300 $100
SEL2470GM FE 24-70mm F2.8 GM $400 $50
SEL24F14GM FE 24mm F1.4 GM $100 $100
SEL24F28G FE 24mm F28 G $50 $50
SEL2860 FE 28-60mm F4-5.6 - $100
SEL35F14GM FE 35mm F1.4 GM - $100
SEL40F25G FE 40mm F25 G $50 $50
SEL50F25G FE 50mm F25 G $50 $50
SEL70200GM FE 70-200mm F2.8 GM OSS $300 $200
SEL85F14GM FE 85mm F1.4 GM $100 $100
SEL90M28G FE 90mm F2.8 Macro G OSS $100 $100
*Please check final pricing at participating retailers. Reseller prices may vary.
**Rebate claims that are approved will be sent as Prepaid Debit Card. Valid only in US for purchases at Sony and/or Sony Authorized Retailers of two or more different Qualifying Models purchased between 11/19/21 - 01/02/22. Models cannot have been purchased through a Trade Up Trade In promotion or with EDU discount. Claims must be submitted no later than 02/02/22.

Offer noncombinable, nontransferable and nonredeemable. Good only on products indicated. Offer valid on in-stock items only. No substitutions or rain checks issued. Offer not valid for prior purchases. Other restrictions may apply. Sales tax, shipping & handling not applicable to offer. Offer may be changed or canceled without prior notice. Offer may be void if Qualifying Model(s) is returned or exchanged for a nonqualifying model(s). Sony is not responsible for photographic, typographic or system errors.

©2021 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.

HEADLINE:

BUY MORE
SAVE MORE

SUBHEADLINE:

INTRO: Buy 2 or more eligible lenses on top of already-discounted prices and receive Sony rebates of up to $200 per lens purchased! Rebates available on qualifying lens purchases made between November 19, 2021 and January 2, 2022 *Limitations Apply

HEADLINE IMAGE:

Select 2 or more lenses to see your savings

LENS PROMO ITEM

Lens ZUID: 7-9a90aadcdf-2ll7lc"

Lens Name: FE 50mm F25 G

Lens Model: SEL50F25G

REBATE AMOUNT: 50

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-9cfbf782a1-0tz44f"

Lens Name: FE 28-60mm F4-5.6

Lens Model: SEL2860

REBATE AMOUNT: 100

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-5ab7767-hq15f8"

Lens Name: FE 16-35mm F2.8 GM

Lens Model: SEL1635GM

REBATE AMOUNT: 100.00

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-8ad9d5b5c9-8tjc76"

Lens Name: FE 20mm F1.8 G

Lens Model: SEL20F18G

REBATE AMOUNT: 100

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-5ab7763-svqkts"

Lens Name: FE 70-200mm F2.8 GM OSS

Lens Model: SEL70200GM

REBATE AMOUNT: 200

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-9684aef4a1-03c6rd"

Lens Name: FE 200-600mm F5.6-6.3 G

Lens Model: SEL200600G

REBATE AMOUNT: 100.00

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-5ab7769-4s8q8b"

Lens Name: FE 24-105mm F4 G OSS

Lens Model: SEL24105G

REBATE AMOUNT: 100

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-c8dde6aacc-3pb5rb"

Lens Name: FE 35mm F1.4 GM

Lens Model: SEL35F14GM

REBATE AMOUNT: 100

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-ec829df9cb-6rwnjf"

Lens Name: FE 24mm F28 G

Lens Model: SEL24F28G

REBATE AMOUNT: 50

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-c0e5bad3f7-xb0sbd"

Lens Name: FE 12-24mm F2.8 G Master

Lens Model: SEL1224GM

REBATE AMOUNT: 100

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-5ab7763-84kfvx"

Lens Name: FE 90mm F2.8 Macro G OSS

Lens Model: SEL90M28G

REBATE AMOUNT: 100

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-5ab7763-xh5sls"

Lens Name: FE 85mm F1.4 GM

Lens Model: SEL85F14GM

REBATE AMOUNT: 100

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-6ff1d5a-j6rmlj"

Lens Name: FE 24mm F1.4 GM

Lens Model: SEL24F14GM

REBATE AMOUNT: 100.00

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-b0e0a5aff9-v7k0tt"

Lens Name: FE 14MM F1.8 GM

Lens Model: SEL14F18GM

REBATE AMOUNT: 100

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-acd5d3f2eb-bcsk74"

Lens Name: FE 40mm F25 G

Lens Model: SEL40F25G

REBATE AMOUNT: 50

Lens Imgage:

LENS PROMO ITEM

Lens ZUID: 7-5ab7763-ccbz43"

Lens Name: FE 24-70mm F2.8 GM

Lens Model: SEL2470GM

REBATE AMOUNT: 50

Lens Imgage:

Purchase or Own Eligible Cameras

RELATED CAMERA ITEM

Camera ZUID: 7-5ab7766-l04mrj

Camera Name: α9

Camera Model: ILCE-9

Camera Imgage:

RELATED CAMERA ITEM

Camera ZUID: 7-5ab7769-htsnh7

Camera Name: α7R III

Camera Model: ILCE-7RM3

Camera Imgage:

RELATED CAMERA ITEM

Camera ZUID: 7-829db5f7b0-d1twr0

Camera Name: α7S III

Camera Model: ILCE-7SM3

Camera Imgage:

RELATED CAMERA ITEM

Camera ZUID: 7-beaaceaccc-2qvqpm

Camera Name: α9 II

Camera Model: ILCE-9M2

Camera Imgage:

RELATED CAMERA ITEM

Camera ZUID: 7-def4f791d8-j3n9qt

Camera Name: α7R IV

Camera Model: ILCE-7RM4

Camera Imgage:

FINE PRINT: Please check final pricing at participating retailers. Reseller prices may vary.

Learn More about Cameras and Lenses

TITLE: Chad Wadsworth On The Sony 35mm f/1.8: "...the lens we have been waiting for."

IMAGE: https://alphauniverseglobal.media.zestyio.com/Alpha-Universe-Chad-Wadsworth-3518-web-08798.4459437703446d733ad9d89554c6ec5e.jpg

ICON CLASS: card__icon icon-article



TITLE: Lens Rentals Tests Sony 135mm G Master “This is the sharpest lens we’ve ever tested. Period.”

IMAGE: https://alphauniverseglobal.media.zestyio.com/Alpha-Universe-Sony135mm-F18-G-Master-1.4459437703446d733ad9d89554c6ec5e.jpg

ICON CLASS: card__icon icon-article



TITLE: Sony 24mm G Master: The King Of Night Photography

IMAGE: https://alphauniverseglobal.media.zestyio.com/Alpha-Univere-STAN-MONIZ-SONY-24MM-ASTRO-1.4459437703446d733ad9d89554c6ec5e.jpg

ICON CLASS: card__icon icon-article



EXPLORE MORE
RELATED CONTENT