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2024.11.19
Sony Announces Second-Generation Flagship Alpha 1 II
A Combination of High Resolution, Speed, and AI Recognition Designed for Professionals
2024.11.20
Hands-On Review Roundup: The New Sony Alpha 1 II
First impressions of the new flagship camera are rolling out and reviewers are talking about its advanced features that enhance hybrid creation.
2024.11.19
Chasing Fire: Featuring The New Sony Alpha 1 II
Watch as a group of talented creators welcome you to the next generation of flagship technology.
2024.11.19
Adventure Photographer Chris Burkard Goes Airborne With The New Sony Alpha 1 II
"I am excited to see what the world brings to life with this incredible new creative tool." – Sony Artisan Chris Burkard
2024.11.19
Take A Deep Dive Into The New Sony Alpha 1 II
Pro photographer and YouTuber Miguel Quiles goes through the features found in the new camera and shares his first impressions.
2024.11.19
Sony Announces Its First Constant F2 Aperture Zoom Lens: The Full-Frame 28-70mm F2 G Master
The Unique Combination of a Versatile Focal Range, Large F2 Aperture, and Compact Form Factor
2024.11.20
Sony 28-70mm f/2 G Master: Hands-On Review Roundup
Innovative and versatile with prime-like bokeh. Read what reviewers are sharing in their first impressions on the new lens.
2024.11.19
Take A Deep Dive Into The New Sony 28-70mm f/2 G Master
Sony Artisan and portrait photographer Miguel Quiles shares his thoughts after using the new lens for both studio and on-location portraits.
2024.11.19
The New Alpha 1 II: Watch The Announcement
Join Us For Creative Space In New York!
Make your plans now and get ready to connect and collab with some of the today's leaders in photography, video, and film. Registration is free!
Make your plans now and get ready to connect and collab with some of the today's leaders in photography, video, and film. Registration is free!

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*WEDNESDAY: NO PURCHASE OR PAYMENT NECESSARY. Sony Electronics Creative Space Wednesday Event Sweepstakes. Open to legal residents of U.S. / D.C., 18+ (AL and NE, 19+) at time of entry and who are registered for, attend and scan into the Creative Space event in New York on 11/20/24 from 10 AM - 4 PM EST. See Official Rules at https://alphauniverse.com/legal/cs2024-day-one-sweeps/. Void in P.R. and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127.
THURSDAY: NO PURCHASE OR PAYMENT NECESSARY. Sony Electronics Creative Space Thursday Event Sweepstakes. Open to legal residents of U.S. / D.C., 18+ (AL and NE, 19+) at time of entry and who are registered for, attend and scan into the Creative Space event in New York on 11/21/24 from 10 AM - 4 PM EST. See Official Rules at https://alphauniverse.com/legal/cs2024-day-two-sweeps/. Void in P.R. and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127.

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